亚马逊如何用广告卡关键词位置?
你好,这里是悠悦科技为你解答。
在最新的亚马逊规则中,Search Term关键词中,能够参与搜索的总数量为250个字符,卖家可以把所有字符填写在Search Term的第一行,也可以5行平均填写,每行约50个字符。
Search Term基本要求:
涵盖产品的同义词
涵盖产品的使用场景
涵盖产品的常用搭配
编写Search Term常用技巧:
1、善用连字符号-”:当使用了连字符号-”时,连字符号左右两边的词的任意组合都会被亚马逊收录,比如waist-pack”,就能同时包含waist”、pack”、waistpack”、waist pack”。
2、不填入重复的词,比如 sport bottle”、portable bottle”,bottle的重复是没有必要的。
3、单复数不必重复填写,亚马逊会自动识别包含单复数的搜索结果,所以填关键词的时候不必在意是否一定要填单数或者是复数。
4、大小写没有区别,必重复填写。填充词(Filler words,如:uh, er, so, but等等)和停止词(Stop words,如:a, the, in, at, of等)不要填写,这些会被亚马逊自动省略掉。
希望以上回答能给到你一些帮助~
亚马逊欧洲关键词怎么找?
想了解更多跨境电商无货源模式可联系作者。
产品关键词=属性关键词+非属性关键词
产品属性关键词的来源
产品的材质和材料属性
产品的使用用途方面
产品修饰词,形容词
产品适用的人群和环境
产品本身的图案和设计
关联周边产品属性
产品的品牌
长尾词的使用
非产品属性关键词的来源
蹭谷歌等热搜非产品属性关键词
季节节日关键词
折扣标题
宽泛次/大词
下面列举一下品类下的关键词,希望对你有用。
1)服装类关键词集锦
女装:
#blouse #womenblouse #longblouse #longshirt #womenshirt #longsleeve #cottonblouse #blousecotton #blousewomen #womenclothing #womentops #topswomen #readystock #womenshirt #womenshirts #longsleevedblouse #plainblouse #blouseplain#fashionwomen #fashion #koreadress #korean #readystock#readystock #sportspants #legging #casual #trousers #longpants #stripe#Lady #Sexy #O-Neck #Sleeveless #Striped #Slim #MiniDress #Dress #Dresses#pants #pleated #plain #chiffon #summer #casual #stripe#top #blouse #coat #shirt#WomenTops #WomenBlouse #ChiffonBlouses
男装:
#CoupleHoodies #unisexclothing #CoupleClothing #ShoesAccessories #Shoes #Hoodies #Sweatshirts #Clothing #T-shirt #bazaar #ootd #ootdmalaysia #hadiah #instamalaysia #hargaruntuh#clothes #shockingdeal #skmallonline #men #boy #sports #fashion #cotton #cheap #man #summer #travel #cool #refreshing #highquality #brand #clothing #durable#male #men #man #ootd #cheap #murah #promotion #korean #plain #simple #long #plussize #pants #pluspants #office #work #bottom #seluar
2)家居类关键词集锦
#Homeliving #home #Rugs #room #decorate #carpet #floor #readystock #lowestprice #livingroom #homedecor
#bedmattress #mattress #bedspreads #solidcolor #protectors #king-mattress #bed #super-single-mattress #thickermattresss #cotton-mattress #single-mattress #mat #tatamimattress #stripe #stripemattress #Cottonmattress#hotsell #mattresstopper #topper #mattress-queen
#rug #ikeahome #home #living #HomeDecor #carpets #readystock #hotsal #hola
#exquisite_life_Home #exquisite_life_Storage#exquisite_life_kitchen
3)母婴类关键词集锦
#genki #pant #jumbo #diaper#babyclothing #readystock #babyfashion #fashion #babyclothing #babies #babyjumpsuit #babynewborn #newbornbabyclothing #new#sayajual #sayajualmurah #readystock #ready #kidstoy #kidplayset #girl #gift #birthdaygift #murah #murah #lovekids #jimat#toysforkids #toysforbaby #toymurah #toyset#Stroller #BabyStroller #Baby #BabyCar #Strollerbayi #Keretabayi #Lightweight
4)首饰配件类关键词集锦
#jewelry #pendent #giftforlovers #girls #choker #gifts #gift #Necklace #ChainNecklace #Pendant #choker #collarnecklace #lacechoker #gothic #popular #lace #metalchoker #womens #party #10pcs #differents #fashion #cheapest #highquality#heartring #Ladies #Fashion #Jewelry #Simple #Vintage #Metal #JewelrySet #Geometric #Princess #turquoisering #GoldRing #leafring #ringset #Ring #Turquoise #silver #crossring#wool#ball##Casual#Earring#Faux#KoreanStyle#StudEarring#WomenFashion#CuteEarrings#EarStuds#PartyEarrings##UniqueEarrings#WomenEarrings#EarPlugs#FashionStudEarrings
5)电子3C类关键词集锦
#smart #watch #bracelet #smartwatch #smartbracelet #fitness #tracker#wristband #sport #sportband #band #Iphone #xiaomi #miband2 #VIVO #samsung #QS80
#ExtraBass #Speaker #Bluetooth #NFC#bluetooth #earphone #headset #headphone #samsung #iphone #android #ios #earbuds #x2t #x1t#Phone #Computers #ipad #PC #Android #4GB #10inchtablet #Tablets #Gps #wifi #ipadtablet #Bluetooth #androidtablet #Tablet Pc #androidphone #phonetablet#powerbank #pinengpowerbank #pineng #pn958 #10000mah #958 #fairdeals #originalpineng #powerbankmurahA
6)汽配类关键词集锦
#CarHolder #SuperLong #OneHandOperation#Universal #CarSeat #Covers #Mesh #Sponge #Accessories #FullCover #CarCare #Car #Seat #Cover#Car #Strip #Grid #Decoration #Line #Wire #Sticker #Stickers
#SportingGoods #Cycling #BicycleMaintenance&Tools #Tools #Chaintools
#automotive #caraccessoires #carcover #sunagainst #againstuv #waterproff #smog
Automobiles Motorcycles #truckpart #led #gaugeskit #fuelmeter #Cars #Parts & Accessories #Replacement Parts #Motorcycle #Motors #fuelgaugefuelmeterleddigitalinstrument #fuelgauge
7)箱包类关键词集锦
#bag #messenger #cross #sling #Shoulder #Travel #Crossbody #canvas #sports #shockingdeal #skmallonline #sk #usbcharging #Inclined belt #Cheap #wholesale #menbag #men
#bag #bagmurah #beg #begmurah #begmurahmalaysia #jualbeg #jualbag #jualbegonlinemurah #bazaar #ootd #ootdmalaysia #hadiah #instamalaysia #hargaruntuh #jualmurah#sayajual #shopeemy #skmallonline#messenger #cross #sling #Shoulder #Travel #Crossbody #canvas #sports #shockingdeal #skmallonline #sk #USBCharging #Inclined belt #Cheap #wholesale #menbag #men
8)玩具类关键词集锦
#toys #playset #kids##doctor #salon #organic #cashier #Kidpretend #playtoy #dreamthesuitcase #suitcase #hairdresserset #organiccashierset #doctornurse #pizzacookingset #SuitcaseToySet #SuitcaseToy #supermarkettoy #MainanBudak #educationalToys #EduToys , #SayaJual , #cakeandparty #cake #
9)鞋子类关键词集锦
#Men's#shoes#casualshoes#sportsshoes#fashion#Breathableshoes#fashion#freedelivery#Leathershoes#runningshoes#Shoes#wild#shoe#youth#Coconutshoes#Breathable#Balenciaga#tourism#outdoor#2018#Original #NIKE #kasut kasual #HUARACHE #Men's shoes #running #shoes #sneakers #basketball shoes #readystock #discount #adidas #fashion #FILA#kasut #kasutnike #nikehuarache #kasual#kasut #sukan#running shoes#sneakers shoes#shoes#men#women
10)户外类关键词集锦
#Camping #Outdoor #foldable #fashion #shelter #hiking #travel #tent#yogamat #yoga #cheap #discount #promotion #sport #ourdoor #highquality#50L #Backpack #Camping #Climbing #Tas #Rucksack #Hiking #Waterproof#camping#fishing
如果喜欢,可以转发分享给好友,大家有更多跨境电商的问题欢迎留言评论,联系作者解答。