大家好，今天小编来为大家解答跨境电子商务英语Unit4课件这个问题，跨境电子商务英语Unit4课件很多人还不知道，现在让我们一起来看看吧！

建议收藏丨英语零基础想入门跨境电商？必须了解这些商务英语

跨境电商属于传统外贸出口的一种新的形式，从传统批量出口变为跨境零售，因此在对外贸易时跨境卖家与海外客户的沟通非常重要。中国中小跨境卖家出海路线往往是由欧美地区开始，而这些地区的通用语言为英语。如果卖家想减少成本，不请专业人员运营店铺的话，就必须学会最基础的英语从而应对与海外消费者的沟通。 小Q认为完全零英语基础，又想节约人工成本费，单纯的依靠翻译工具是不太可能的，这样会非常累而且低效。因此，建议卖家从本文列出的这些常见英文词汇、与消费者沟通时一定会遇到的语句学起。熟记这些英文单词，再辅助搭配诸如谷歌翻译这样的翻译工具，就能事半功倍。 下面主要针对跨境电商常用词汇，跟商品有关的英文缩写的含义，以及跨境电商客服英语进行陈述和讲解。 01、跨境电商常用词汇 1.常用词汇 2.品质条件 3.数量条件 02、邮件中常用三句话 1.常用问候语 Thanks for contacting us and sorry for keeping you waiting. （建议开头使用）Hope my explanation is able to assist you, thanks for your understanding.If you have any further questions, Please feel free to contact us. （通常用于邮件结尾处） 2.回复模板 ①客人投诉收到的货品是破损的但没有提供可以证明的照片：Dear____,Thanks for your email and sorry for the late reply.We need some additional information for this case, which is key to the result.Could you please send us the pictures of the damaged items/parts you mentioned?Therefore, we can process a replacement request for you as soon as possible.Hope you can understand and look forward to your prompt reply.If you have any further questions, Please feel free to contact us.Thanks and best regards!Lily ②客人没写具体原因就申请退货（这个亚马逊经常有）：Dear____,Thanks for contacting us and sorry for keeping you waiting.Could you please provide more details about the reason why you need to return the items?Perhaps we can help to solve the your problems before the return.If you have any further questions, Please feel free to contact us.Look forward to your reply.Thanks and best regards!Lily ③客人投诉收到的货品有零部件缺失：Dear ____,Thanks for contacting us and sorry for keeping you waiting.Could you kindly please highlight the missing parts on the attached manual?Perhaps we can send you the replacement parts to solve the problems.If you have any further questions, Please feel free to contact us.Look forward to your reply.Thanks and best regards!Lily ④客人自己买错了item，需要安排退货：Dear _____,Thanks for contacting us and sorry for keeping you waiting.Could you kindly please find a courier to return the item to us?Another option, we can arrange a collection that will charge____.Please let me know, when you make your decision.Thanks and best regards!Lily ⑤客户投诉由于物流的原因，迟迟没收到货：Dear____,Hope this email finds you well!Firstly, I do apologize for the delay of delivery, due to uncertain factors, for example, enormous parcels in the warehouse or the mistakes of delivery companies, this situation happened sometimes.I will contact the delivery company and confirm the current state of your parcel.Once I get the latest news about your parcel, I will contact you in no time.I do appreciate that if you have patience for my process in this delivery.Have a nice day!Thanks and best regards!Lily ⑥回应客人的好评：Dear____,You are welcome.It is my pleasure to provide the best service for you.If you have any further questions, Please feel free to contact us.Have a nice day!Thanks and best regards!Lily 03、关于产品的英文缩写 1. SKU 英文全称: Stock Keeping Unit(库存量单位)即库存进出计量的单位，可以是以件，盒，托盘等为单位。针对电商而言：SKU是指一款商品，每款都有出现一个SKU，便于电商品牌识别商品；一款商品多色，则是有多个SKU，例：一件衣服，有红色、白色、蓝色，则SKU编码也不相同，如相同则会出现混淆，发错货。 2. ASIN码 英文全称：AMAZON STANDARD IDENTIFICATION NUMBER，是亚马逊自己的商品编号，由亚马逊系统自动生成的，不需要卖家自行添加。ASIN码相当于一个独特的产品ID，在亚马逊平台上具有唯一性，同一个产品同一个UPC在不同站点对应的ASIN通常是一致的，即一个ASIN码对应一个SKU。 在平台前端和卖家店铺后台都可以使用ASIN码来查询到产品。ASIN码显示在产品详情页面里面，一般位于Product Details”或者Product Infomation”一栏。 3.UPC 英文全称：Universal Production Code，中文全称：通用产品编号(代码) UPC是最早大规模应用的条码，其特性是一种长度固定、连续性的条码，目前主要在美国和加拿大使用，由于其应用范围广泛，故又被称万用条码。UPC码仅可用来表示数字，故其字码集为数字0~9。UPC条码也有标准版和缩短版两种，标准版由12位数字构成，缩短版由8位数字构成。 标准版的UPC12的编码结构为：系统码(1位)+厂商码(5位)+商品码(5位)+校检码(1位)。商品分类不同或同一分类中的商品类型不同，UPC 要求也会有所不同。某些分类可能允许卖家申请 UPC 豁免。 4.EAN 中文全称：欧洲商品编码英文全称：European Article Number 是13位数的GTIN码（有时为8位数），除了北美，全球其他地区的绝大多部分商品上都有这个条形码。其中共计13位代码的EAN-13是比较通用的一般终端产品的条形码协议和标准，主要应用于超级市场和其它零售业，因此这种是我们比较常见的，随便拿起身边的一个从超市买来的商品都可以从包装上看得到的，都是EAN码。 亚马逊美国站 因为是在美国，所以统一采用美国的标准，我国生产的产品没有UPC码，上传美国站产品只能购买或者使用软件生成UPC码。 5.GCID码 中文名称：全球目录编码英文名称：Global Catalog Identifier如果亚马逊卖家在亚马逊平台进行品牌备案，亚马逊会自动为商品分配一个被称作的唯一商品编码。在亚马逊平台上传产品，卖家就必须提供UPC码\EAN码，但如果卖家品牌备案成功后分配到GCID码，则无需再购买UPC码或EAN码。 6. KYC：Know your Customer 7. EBA：Fulfillment by Amazon(亚马逊物流) 8. GCID：Global Catalog Identifier(品牌标识符)大多数时候，跨境电商沟通用到的都是书面英语，可以通过扩大阅读量和练习量来提高对应的能力。像Quora，Buzzfeed，Reddit这些网站上的电商相关话题版块，收录了大量英文母语者发布的原创文章，里面用到的词汇和句式都非常地道。此外卖家朋友们可以每天坚持阅读半个小时以上，挑选有用的内容记下来，并且自己尝试撰写英文短文，活学活用。 如果大家对跨境相关知识感兴趣，欢迎大家关注并积极留言讨论，我们会持续更新跨境电商的相关干货和最新最热的行业资讯~

>跨境知道快讯：外贸电商的日常商务英语课程

如何巧妙地与客户进行邮件往来？客户久久不回复，怎样主动跟进？跨境电商的日常商务英语邮件参考模板给大家整理好了~快学习起来！ 合并支付及修改价格的操作 Dear X, If you would like to place one order for many items, please first click add to cart , then buy now , and check your address and order details carefully before clicking submit . After that, please inform me,and I will cut down the price to US$XX. You can refresh the page to continue your payment. Thank you. If you have any further questions, please feel free to contact me. 亲爱的X：如果您想订购多个商品，请先单击添加到购物车”，然后单击立即购买”，并在单击提交”之前仔细检查您的地址和订单详细信息。之后，请通知我，我会把价格降到XX美元。您可以刷新页面以继续付款。非常感谢。如果您还有任何问题，请随时与我联系。 提醒买家尽快付款 Dear X, We appreciated your purchase from us. However, we noticed you that haven't made the payment yet. This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item. If you have any problems making the payment, or if you don't want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order. Thanks again! Looking forward to hearing from you soon. 亲爱的X：感谢您向我们购买。然而，我们注意到你方尚未付款。这是一个友好的提醒，提醒您尽快完成付款交易。即时支付非常重要；你越早付款，你就能越早拿到物品。如果您在付款方面有任何问题，或者如果您不想完成订单，请告知我们。我们可以帮助您解决付款问题或取消订单。再次感谢！期待尽快收到您的来信。 已发货并告知买家 Dear X, Thank you for shopping with us. We have shipped out your order (order ID:xxx) on (Feb.10th by EMS.) The tracking number is xxx. It will take 5-10 workdays to reach your destination, but please check the tracking information forupdated information. Thank you for your patience! If you have any further questions, please feel free to contact me. 亲爱的X：谢谢你和我们一起购物。我们已于（2月10日）用特快专递寄出您的订单（订单编号：xxx）追踪号码是xxx。到达目的地需要5-10个工作日，但请查看跟踪信息以获取最新信息。谢谢你的耐心！如果您还有任何问题，请随时与我联系。 买家希望提供样品，公司不支持 Dear X, Thank you for your inquiry; Iam happy to contact you. Regarding your request, I am very sorry to inform you that we are not able to offer free samples. To check out our products we recommend ordering just one unit of the product (the price may be a little bit higher than ordering by lot). Otherwise, you can order the full quantity. We can assure the quality because every piece of our product is carefully examined by our working staff. We believe trustworthinessis the key to a successful business. If you have any further questions, please feel free to contact me. 亲爱的X，感谢您的询问；我很高兴与你联系。关于您的要求，我很抱歉地通知您，我们无法提供免费样品。要查看我们的产品，我们建议只订购一个产品单元（价格可能比批量订购略高）。否则，您可以订购全部数量。我们可以保证质量，因为我们的每一件产品都经过我们的工作人员仔细检查。我们相信，诚信是企业成功的关键。如果您还有任何问题，请随时与我联系。 断货 (out of stock) Dear X, We are sory to inform you that this item is out of stock at the moment. We will contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well You can click on the following link to check them out. Please let me know for any further questions. Thanks. Best Regards, (Your name) （缺货）亲爱的X：我们很抱歉地通知您，该商品目前缺货。我们会联系工厂，看看他们什么时候可以再次使用。此外，我们还想向您推荐其他一些款式相同的商品。我们希望你也喜欢它们，你可以点击下面的链接查看它们。如有任何进一步的问题，请告诉我。谢谢向您问好（您的名字） 催促下单，库存不多 Dear X, Thank you for your inquiry. Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you! Best regards 亲爱的X，感谢您的询问。是的，我们有这种商品的存货。你想要多少？现在，我们只剩下X多个X色。由于它们很受欢迎，该产品很有可能很快就会售罄。请尽快下订单。谢谢！顺致敬意。 回应买家砍价 Dear X, Thank you for your interests in my item. I am sorry but we can't offer you that low price you asked for. We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already. However, we'd like to offer you some discounts on bulk purchases. If your order is more than X pieces, we will give you a discount of xx% off. Please let me know for any further questions. Thanks. 亲爱的X，感谢您对我的商品感兴趣。很抱歉，我们不能提供你所要求的那么低的价格。我方认为所列价格合理，经过仔细计算，利润有限。不过，我们想给你一些批量购买的折扣。如果您的订单超过X件，我们将给您xx%的折扣。如有任何进一步的问题，请告诉我。谢谢！ 常用外贸缩写词 REF=reference参考 PI-proforma invoice形式发票 Cl=commercial invoice商业发票 INV=invoice发票 S/C=sales contract销售合同 S/O-sales order销售订单 P/L-packing list装箱单 POA= power of attorney授权书 如果你还想了解更多这方面的信息，记得收藏关注本站。