快手发横版的视频还是竖版的好?

HANOI－A teenager on Hang Dau street in downtown Hanoi took out his phone and started to shoot a video of an old homeless woman who was sitting under the awning of a store with her small bundle of rugged blankets and bags.

一个少年在河内市中心挂道街拿出他的手机,开始拍摄视频，内容是一个坐在商店天棚下，拿着毯子和包的无家可归女人。

Dao Duy Nam, a junior student at Hanoi University of Science and Technology, says that he filmed the old woman to share her story online on TikTok.

河内科技大学大三学生Dao Duy Nam说，他拍摄这名老妇人是为了在TikTok网站上分享她的故事。

TikTok's booth at a Shanghai international beauty expo held this year.[Photo provided to China Daily]

"I hope that people will see it and come and give her some donations," Nam says, adding that many disadvantaged people were offered help after similar videos went viral on the platform.

Nam说:我希望人们能看到这段视频，并来给她捐款。”她补充说，类似的视频在该平台上疯传之后，很多弱势群体得到了帮助。

TikTok, known as Douyin in China and developed by Beijing-based startup Bytedance, is an app for making and sharing short videos, generally from 15 to 60 seconds long. The videos are usually set to music, often featuring someone cooking, dancing, doing a trick, or lip-syncing.

TikTok在中国被称为抖音，由北京初创企业字节跳动开发，是一款制作和分享短视频的应用程序，一般时长在15秒到60秒之间。这些视频通常配有音乐，通常是做饭、跳舞、恶作剧或假唱。

Globally, TikTok was the third most downloaded app in the first quarter of this year, according to the United States-based market research firm, Sensor Tower.

根据美国市场研究公司Sensor Tower的数据，在全球范围内，TikTok是今年第一季度下载量第三大的应用。

Vietnam is among the fastest growing Southeast Asian markets for TikTok users, with the platform registering 12 million regular users by the end of March. It has more than 1,000 official content creators, according to Nguyen Lam Thanh, policy director of TikTok Vietnam.

越南是TikTok用户增长最快的东南亚市场之一，截至今年3月底，该平台的常规用户已达1,200万。TikTok越南政策主管Nguyen Lam Thanh表示，该网站拥有逾1000名官方内容创作者。

Thanh says his company wants to triple the number of official content creators to 3,000 by the end of this year.

Thanh说，公司希望在今年年底前将官方内容创作者的数量增加两倍，达到3000人。

As of late 2018, each Vietnamese user spent an average of 28 minutes per day on TikTok, with the hours between 6 pm and 8 pm on Fridays and Saturdays recording the most site visits, according to the company.

据公司称，截止至2018年年底，平均每个越南用户每天使用Tiktok的时长为28分钟，其中周五、周六的晚上6—8点是网站访问量的最高峰。

"Watching TikTok videos is my daily hobby," says Trinh Thi Khanh Ngoc, a college student in Hanoi, before adding that she has been cutting down time spent on Facebook and YouTube and switching to Tik-Tok, just like many of her friends.

在Tiktok上看视频是我每天的乐趣”河内的一位女大学生Trinh Thi Khanh Ngoc说到。她补充说，她和她很多好朋友一样，现在使用Facebook和YouTube的时间减少了，都转为看Tiktok。

Just after downloading and opening TikTok, videos that TikTok chooses to highlight will start playing automatically. Users can see content straight away under the "For You" tab.

下载并打开TikTok后，TikTok选择高亮显示的视频将自动开始播放。用户可以在For You”标签下直接看到内容。

"You don't need to follow anyone at first, TikTok will fill your 'feed' before you've connected with a single person. Meanwhile, on Facebook, it can seem very empty if you don't have a few hundred friends," Ngoc says.

一开始你不需要关注任何人，TikTok会在你和一个人建立联系之前就把你的信息里填满。同样的情况下，在Facebook上，如果你没有几百个朋友，它会显得非常空，”Ngoc说。

Later, if users would like to watch videos from people they like on Tik-Tok, they can switch to "following "them or continue to check out videos from popular users or any other Tik-Toker who amuses them.

之后，如果用户想在Tik-Tok上观看他们喜欢的人的视频，他们可以切换到关注”他们，或者继续查看热门用户或任何其他逗他们开心的Tik-Tok视频。

According to Ngoc, videos on Tik-Tok are more lively and diverse, and more entertaining for young people compared to those on other social media platforms.

Ngoc表示，与其他社交媒体平台上的视频相比，Tik-Tok上的视频更生动、更多样化，对年轻人来说也更有趣。

"It's also very easy to navigate through the videos, just by scrolling up and down, not by tapping or swiping side to side," she says, while surfing through some of her favorites about make-up tips and fashion, among others.

她说:浏览视频也很容易，只需上下滚动，而不是左右滑动。”她还浏览了自己最喜欢的一些化妆技巧和时尚等内容。

"You can also see what's trending in other countries, including China and South Korea. It brings you the feeling of international integration," Ngoc states.

你也可以看到其他国家的趋势，包括中国和韩国。它给你带来了国际一体化的感觉。”

Thanks to its popularity, TikTok is helping to create and spread positive trends in Vietnam, with hashtags playing a large role by encouraging various online "challenges", jokes or repeat formats.

由于TikTok的受欢迎程度，它正在帮助越南创造和传播积极的趋势，话题在鼓励各种在线挑战”、笑话或传播中发挥了很大的作用。

For instance, the hashtag #Hello-Vietnam is helping to promote tourism as part of a marketing program in partnership with the Vietnam National Administration of Tourism. The organization aims to produce and screen around 30,000 short videos on the TikTok platform with a target of reaching 100 million views.

例如，标签#Hello-Vietnam作为与越南国家旅游局(Vietnam National Administration of tourism)合作的营销计划的一部分，正在帮助推广旅游业。该组织的目标是在TikTok平台上制作和放映约3万个短视频，目标是达到1亿的浏览量。

On June 15, TikTok released the first video of the series under the hashtag #HelloDanang, introducing tourist attractions in Vietnam's central city of Da Nang. After just over six months, hundreds of videos have been uploaded and have attracted 72.5 million views.

6月15日，TikTok以你好，岘港”为标签发布了该系列的第一个视频，介绍了越南中部城市岘港的旅游景点。短短6个多月，数百个视频被上传，点击量达到7250万次。

Another trending hashtag on Vietnam's TikTok currently is #Ketromnhua, which means "plastic thief" in English. The trend calls for users to make and share videos on how they reduce, reuse, recycle and replace plastic items, or take part in campaigns to clean up piles of rubbish that blight the community.

越南TikTok的另一个热门标签是#Ketromnhua，意思是塑料小偷”。这一趋势要求用户制作并分享视频，讲述他们如何减少、再利用、回收和替换塑料制品，或者参与清理污染社区的成堆垃圾的活动。

"These videos show us the real efforts people are making toward achieving a greener life," Ngoc says.

这些视频向我们展示了人们为实现更环保的生活方式所做的真正努力，”Ngoc说。

海外版抖音火爆越南，脸书油管怕了吗？

物竞天择，适者生存。只有不断进步才能不被时代所淘汰。怕不怕都没用，做好自己就行了？