亚马逊索评邮件这么写，评论不用愁

当亚马逊用户购买产品时，会综合考虑多个因素，包括产品详情信息、价格等。当然最重要的还是评论。

当消费者在两种产品之间犹豫时，其中一个产品评论只有两三条，而另一个产品评论数量好几百条，评分也高，消费者会选择购买哪种产品不言而喻。

根据研究显示，亚马逊买家的留评率在5-15%之间，也就是说每100次销售里，大约只有十分之一的人会留下评论。所以亚马逊卖家一直都在研究获取更多产品评论的方法。

虽然很多卖家采用免费提供产品或者退款的方式换取品类，但是这种方式风险比较大，可能会导致亚马逊冻结你的账号，移除评论。因此相对来说，发送电子邮件是最可靠的一种方式。

邮件索评

通过给用户发送邮件，提醒他们评论对你的重要性，以及评论的价值，能促使他们留下评论。

即使很少用户阅读你的邮件，但是发送了100封邮件，只要有10人阅读了邮件，其中有2个人留评，那么你的评论数量就增加了两个。

通过反复测试邮件，比如添加动画GIF或者图片，找到最适合你的邮件标题和内容，就可以提高索评邮件的转化率，给你带来更多的产品评论。

索评邮件模板

为了帮助卖家提高索评邮件的转化率，建议卖家多发几次邮件。在发送的第一封邮件中，不要直接提出让买家留评。

第一封邮件的内容需要提供有价值或者有趣的内容，不要求买家做出什么行动，这样卖家才更有可能接受你的邮件。以下是发送的第一封索评邮件的模板，需要在订单已经发出后发送给用户：

Hello,

Thank you so much for your purchase of [产品名称]!

Your purchase is on its way! It should be there very soon. You can keep track of its progress with this tracking link: [运单号链接]

We are here to help in any way we can throughout the entire process. If you have any questions at all about your order or any of our other products, we’d be happy to answer them! You can reach us any time at [联系方式].

Thanks again,

[卖家名称]

在你的客户使用了产品后，你再发送第二封邮件，请求他们给你留评。发送邮件的时间取决于你销售的产品，比如包包，就可以等两三周左右，让消费者有机会多次使用它，了解产品的质量。

明确要求消费者写好评是违反亚马逊服务条款的。你只能让消费者如实评价你的产品，在邮件中使用号召性语言时一定要谨记这一点。以下是第二封邮件的模板：

Hello,

It’s (卖家名字) again! Just wanted to check in and see how things are going with your [产品名称]. We hope you have been enjoying it!

If you have a moment, we’d sincerely appreciate it if you could give our product a quick review. Customer feedback is extremely valuable to us as it helps us to understand what our customers are looking for. It is also very helpful to the Amazon community as many buyers factor product reviews heavily in their decision-making process! Your thoughts would be greatly appreciated: [产品链接]

(感谢 GIF)

And as always, don’t hesitate to contact us if you have any questions or concerns about your order. We are always here to help! [卖家联系方式]

Thanks,

(卖家名称)

使用自动电子邮件服务设置这些模板，然后让邮件工具帮你发送索评邮件，帮助你将更多销售转化为产品评论，然后更多评论就能促进销量的增长。

编译? 玛丽/AMZ123

原文链接：

如何更有效地向你的亚马逊客户索要五星好评（附邮件模板）

年底节日旺季已经到来，各位亚马逊卖家都在挖空心思备战旺季，但是也要注意的是，往往细节决定了成败，越是旺季有些小问题我们越要做好。

说到与客户的沟通交流，亚马逊卖家经常遇到的一个比较头疼的问题就是如何向客户索要五星好评邮件，今天我给大家分享一些模板，供大家参考，具体的细节大家还要根据自己的情况去调整和修改。

亚马逊好评-网萌小萦

在寄出客户的package后

Subject : Information: Your XXX Order Shipped

模板一

Hello Amazon Valued Customer/ Hi (first-name), 我自己比较倾向用后者，会有亲切感

Great news! Your XXXX has been shipped. It left our warehouse earlier today on its way to you! You can expect it on your doorstep within the next (货物寄达天数) days (most likely sooner).

You made a great customer choice shopping with us. At XXXX, we truly care about your customer experience and, just importantly, your product experience. We are 100% dedicated to your complete satisfaction. Feedback and Product Reviews help us provide you and and other Amazon customers with a better product and service.

Leave your 5-start Product Review: feedback的链接地址

We appreciate and value your business. If you have any questions or concerns please let us know. If you do not receive your item within (需送货天数) days, then please contact with us.

Best Regards,

Brand name

模板二

Hello Amazon Valued Customer/ Hi (first-name),

Thank you again for your order of XXXXX. See the details on your order here: {{订单链接 }}The available tracking information shows that your item is out for delivery today. Should you have any questions, or if you have experienced any problems with your order, please contact with us right away and we’ll do what we can to make it right. We are here to make sure you receive the best customer service and are 100% happy with your purchase.

Leave your 5-start Product Review: feedback的链接地址

Best Regards,

Brand name

模板三：

Hello Amazon Valued Customer/ Hi (first-name),

Thank you for purchasing our XXXXX. Amazon has packed and shipped your order.

While you’re waiting, we would like to give you access to the FREE user manual, so you

can have them ready when your XXXXXX arrive. You'll find the user’s manual attached to this email as a PDF. You can download and print these to follow along while using your new XXX.

Once your xxxx arrive, let us know if you have any problems with the order or if

you have any questions. We are here to make sure you receive the best customer service and are

100% Happy with your purchase.

Thank you again!

Best Regards,

Brand name

在客户收到货后

Subject: How's Your New XXXX?

模板一：

Hello Amazon Valued Customer/ Hi (first-name),

My name is xxx from XXXX. We noticed that your order was delivered recently. I just wanted to make sure that you're happy with your new XXX. If you have any issues, please reply to this message so I can make it right.

We Need Your HELP!

We're a small business and without your feedback and reviews, we can’t exist.

Your Feedback is so important to us!

If you think we've done a good job, I would really appreciate it if you would leave us your feedback by clicking the link below.

(feedback-link)

If you're not satisfied, before leaving negative feedback. Let us make it right. Email us and we

will do whatever it takes to make you happy.

I want to personally Thank You for being one of our customers. We LOVE our customers and

will always be here if you need us.

Best Regards,

Brand name

P.S.

We've attached your Bonus Gift, just in case you missed it from the first email. It's a

professionally written GUIDE for XXXX. You can print the GUIDE out if you

wish.

I hope you enjoy it!

模板二：

Hello Amazon Valued Customer/ Hi (first-name),

I hope you’re doing well. According to the tracking information online, we noticed that you have received the XXXX we sent on 日期. We hope that you are happy with your purchase and if you are, please spare some time to leave positive feedback for us.

Leave your 5-start Product Review: feedback的链接地址

Your comments and feedback help us improve our products and services for other customers. Please do not leave any negative feedback. If you have any problems or concerns about your recent purchase, please get in touch with our customer service as soon as possible and we will do everything we can to help.

Best Regards,

Brand name

收到包裹七天左右，可以再发一封邮件与客户进行一次跟进。

备注：但是如果客户还是没有理会的话建议也不要继续骚扰太多次了，反而还会引起他们的不满。对于已经给予好评的客户，可以发一封邮件再表达一下感谢。

Subject: THANK YOU!

Hello Amazon Valued Customer/ Hi (first-name),

This will be the last email from us about your recent purchase. I just wanted to make sure you're enjoying your XXXXX. We really appreciate your business and wanted to say again, Thank You!

Remember, you can check our user manual from our attachment we sent in last emails. We will be adding more videos and resources in the future and you'll receive FREE updates as one of our customers.

Could you do us one small favor?

Amazon thrives on customer feedback and reviews. We would appreciate it if you could leave us one.

If you already left us one, THANK YOU!

If you haven't yet, click the link below to leave yours:

Leave your 5-start Product Review: feedback的链接地址

If you have any questions or need help with your XXXX, let us know. We are here to help and want to make sure you're a HAPPY Customer :-)

Take Care!

Best Regards,

Brand name

大家在使用这些模板的时候一定要注意不能直接copy使用，比如用户的名字一定要搞对，不然你把写给A的邮件直接copy给了B，那B客户看到肯定不爽，心想把我名字都搞错还想我给好评？！所以还是细心点好，我自己之前不小心也干过这种事情。

本文版权归网萌小萦所有，转载请注明出处。侵权必究。

亚马逊自动化邀评上线！如何立即开启自动化邀评？

对于线上购物来说，Review对于销量的影响至关重要，对于消费者来说，这是产品质量、表现以及是否与图片相符的重要证明。

根据《2024消费者趋势报告》的调查，75%的消费者在线上购物时，都会寻找评价最好、星级最高的产品！

由此衍生出的第三方服务、亚马逊不断推出获取Review的功能，如：早期评论人计划、Vine计划、请求评论”按钮，都是为了帮助卖家提高留评率，从而增加销量。

今年2月份JS率先推出的插件批量邀评，为卖家使用亚马逊请求评论”功能节省了大量时间，只需要卖家手动点击JS批量邀评”键，就能实现整个订单页的邀评。

为了全面实现全自动邀评，我们正式上线JS网页版—自动化邀评功能！

一、自动化邀评功能全面上线

1.一键开启自动化 告别重复手动操作

JS网页版的自动化邀评，与邮件营销”、Deal促销”同属于【新品助推器】下的功能。

只需要打开自动化邀评的按钮，卖家彻底告别重复而繁琐的手动邀评操作，节省的宝贵时间可以优化关键词、Listing、PPC广告和分析竞品等。

一旦开启自动化邀评，系统会向过去30天内所有符合条件的买家订单发送邮件邀请，鼓励他们留下对于产品的Review。

2.亚马逊官方认证，数据安全有保

作为SPN认证服务商，JS的隐私保护策略获得了亚马逊官方审核批准。在亚马逊的Marketplace Appstore的Feed and Reviews版块就可以找到JS。

JS使用数千台安全服务器来保证卖家的数据安全，绝不会将卖家的个人信息或数据分享给第三方！

3.自动过滤买家订单，最大化避免差评

官方的请求评论”按钮，还有个让很多卖家头疼的点在于：一不小心就会引来差评，我们的卖家群里经常会有卖家问：你们有用请求评论吗？效果怎么样？会不会邀来差评啊？”

据调查，发起过退货、换货申请的买家很容易给出差评。JS的”自动化邀评”新功能会智能地识别出这些买家。只要申请过退货的订单，系统会自动过滤，不发送邀评提醒，从而减少因邀评带来的差评概率。

4.锁定最佳邀评时间，最大化获评机会

自动化邀评会在订单显示的预计到货时间5天后开始发送邀评邮件。

如果没有预计到货时间”，我们会在最早发货日期”的10天后开启邀评；如果没有最早发货时间，我们会在订单日期”的15天后开启邀评。

5.可视化图表，邀评进度一目了然

可视化的图表可以快速帮卖家了解每天邀评请求发送的进度，订单的状态以及Review数量的变化趋势。

方便卖家及时跟进需要进一步操作的订单，对于自动化邀评出现错误的订单，还可以使用【邮件邀评】再次进行邀评操作。

二、如何立即开启自动化邀评！

打开JS网页版首页—点击【新品助推器】—【自动化邀评】—【连接到亚马逊并获得访问权限】—立即启用。