寰堝鏈嬪弸瀵逛簬shopline瀹樼綉鍜宻hopline瀹樼綉涓嶅お鎳傦紝浠婂ぉ灏辩敱灏忕紪鏉ヤ负澶у鍒嗕韩锛屽笇鏈涘彲浠ュ府鍔╁埌澶у锛屼笅闈竴璧锋潵鐪嬬湅鍚э紒
shopline鐙珛绔欏缓绔欒缁嗘楠わ紵
涓€鐐归兘涓嶉潬璋憋細
1.杩欎箞濂借禋鐨勭編閲戣繕绛夌潃浣狅紝浣犵幇鍦ㄦ墠鍙戠幇杩欓兘鏄€佸璺簡銆?/p>
2.鏃犺揣婧愭ā寮忚繖涓悕瀛愬お鍚稿紩浜轰簡锛屾棭鏈熼兘鏄浗鍐呯帺閾鸿揣鐨勪竴浜涘崠瀹讹紝鍒板鎾掔綉锛岀浉褰撲簬閫夊搧娴嬪搧闄嶄綆椋庨櫓銆?/p>
3.璺ㄥ鐢靛晢鐜板湪璁茬┒鐨勬槸锛孾鐜懓]涓擄紝[鐜懓]绮綶666]缁嗭紝馃惓璁俱€傚啀璇寸殑灏辨槸鑳介厤鍚堢殑渚涘簲閾俱€傜帺璺熷崠锛岄摵璐х殑鍩烘湰涓嶉暱涔咃紝鎵€浠ヨ闈犻摵璐у嚭鍗曞お闅句簡銆?/p>
鍒兂鐫€鍋氱編缇庣殑鎸g編閲戞ⅵ浜嗭紝韬鸿禋鏄笉鍙兘鐨勶紝杩樻槸鍔″疄鍘绘矇娣€鍋氫竴浠朵簨鎯呫€?/p>
鐖嗗崟瀛f潵涓达紝璺ㄥ鍗栧濡備綍閫氳繃TikTok鍋氬ソ鑺傛棩钀ラ攢锛?/h2>
鐜板湪濂藉鍋氭棤璐ф簮搴楅摵鏀跺壊鐨勶紝鎴戝氨鏄鏀跺壊鐨勶紝鎯崇潃涓€涓簵閾哄彲浠ユ敹鍏ヤ笁涓囦簲涓囩殑锛屼氦浜嗕袱涓変竾鍥炲幓寮€宸ヤ綔瀹わ紝鍑犱釜鏈堟病鏈夊嚭鍗曪紒鍚庢潵鍙堥€氳繃瀛︿範锛岃蛋浜嗙簿缁嗗寲璺嚎锛屼笁涓湀浜嗗洓涓簵閾烘瘡澶╂湁鍗佸嚑鍗曪紝涓€澶╀竴鍗冨鐨勬敹鍏ワ紝鍒ㄥ幓鍛樺伐鎴愭湰涓€澶╁噣鏀跺叆涓冨叓鐧惧厓鍚с€傜粷瀵圭湡瀹炵粡鍘嗭紒
鐙珛绔欐祬瑙佲€斺€攕hopline
缂栬緫瀵艰锛氬湪鐢靛晢鍙戝睍鐨勫鐏鑽肩殑浠婂ぉ锛屾柊鐨勭數鍟嗕汉濡備綍浠庝紶缁熺數鍟嗕腑鏉€鍑洪噸鍥达紵杩欑瘒鏂囩珷浣滆€呰嚜宸辫缁嗛槓杩颁簡瀵箂hopline鐨勭嫭绔嬭瑙o紝鎺ㄨ崘鎯宠浜嗚В鐢靛晢濡備綍鍋氱殑绔ラ瀷闃呰銆?/p> 涓€銆佹€昏堪
鏈枃灏嗕粠涓嬪浘鐨勬鏋惰繘琛屽睍寮€鎻忚堪锛岃繖鏄垜绗竴娆′粠鍚勪釜缁村害鎷嗚В涓€涓骇鍝侊紝涓嬬瑪鐨勮繖涓€鍒昏繕涓嶇煡閬撹繖绡囨枃绔犱細鍐欑殑濡備綍锛屽笇鏈涙湁鎵€鏀惰幏銆傚鏋滀茎骞歌兘琚笘浜烘墍瑙佹湜澶氬娴锋兜銆?/p> 浜屻€佺嫭绔嬬珯姒傝堪
璺ㄥ鐢靛晢鐙珛绔欐槸鎸囧垎灞炰笉鍚屽叧澧冪殑浜ゆ槗涓讳綋锛岄€氳繃鍏锋湁鐙珛鍩熷悕鐨勭數瀛愬晢鍔″钩鍙拌揪鎴愪氦鏄撱€佽繘琛屾敮浠樼粨绠楋紝骞堕€氳繃璺ㄥ鐗╂祦閫佽揪鍟嗗搧銆佸畬鎴愪氦鏄撶殑鍦ㄧ嚎浜ゆ槗骞冲彴銆?/p>
璺ㄥ鐢靛晢鐙珛绔欒涓氬湪鍥藉鍙戝睍杈冧负鎴愮啛锛岃涓氶泦涓害杈冮珮锛屼絾鏄骇鍝侀拡瀵逛腑鍥藉崠瀹剁殑閫傜敤搴﹀拰鏈湡鍖栫▼搴︿笉楂樸€傚姞涔嬪浗鍐呭崠瀹跺競鍦虹殑绻佽崳锛岀敱姝ゅ偓鐢熷嚭涓€浼椾腑鍥芥湰鍦烻aaS寤虹珯鏈嶅姟鍟嗙殑娑屽嚭銆?/p>
鍥藉唴鐙珛绔欏钩鍙板熀鏈浜?0骞村悗锛屽挨鍏舵槸杩戜袱骞寸殑澶х幆澧冨奖鍝嶄笅娑岀幇鍑轰簡涓€澶ф壒鐨勭嫭绔嬬珯骞冲彴锛屽浗鍐呯嫭绔嬬珯骞冲彴鍛堢幇鍑轰簡缇ら泟閫愰箍鐨勬櫙璞★紝鏈€缁堥箍姝昏皝鎵嬭繕闇€瑙傛湜銆傚浗鍐呯嫭绔嬬珯鐩歌緝浜巗hopify鏉ヨ锛屽姛鑳借璁$殑鏇磋创鍒囧浗鍐呯敤鎴风殑鎿嶄綔涔犳儻锛屽鏈嶇瓑鏈嶅姟涔熷搷搴旂殑鏇村姞鍙婃椂鍜屽畬鍠勩€?/p>
鍥藉唴鐢靛晢浣撶郴鎴愮啛銆佷緵搴旈摼娣卞害鍜屼赴瀵岀▼搴﹂兘瑕侀珮浜庡浗澶栧競鍦猴紝杩欎负鐙珛绔欒涓氱殑鍙戝睍鎻愪緵浜嗚壇濂界殑鍩虹锛屼娇寰楀浗鍐呯嫭绔嬬珯琛屼笟灏嗕細鍙戝睍鐨勯潪甯哥殑杩呯寷锛屼緥濡傝繎涓ゅ勾鍚嶅0澶х嚗鐨剆hein銆?/p> 1. 浜у搧浠峰€?p>鍦ㄦ垜鐪嬫潵鐙珛绔欑浉杈冧簬浼犵粺鐢靛晢骞冲彴鍏舵渶澶х殑浼樺娍鍖呮嫭2鐐广€傜涓€鏈夊埄浜庢墦閫犺嚜涓诲搧鐗岋紝鏇村鏄撴彁楂樻秷璐硅€呭搧鐗屽繝璇氬害鍜屽搧鐗屾孩浠疯浆鍖栫巼锛涚浜岄伩鍏嶄簡骞冲彴鑻涘埢鐨勭洃绠″拰绾︽潫锛屾洿鍔犺嚜鐢辩殑鍋氫釜鎬у寲杩愯惀锛屽噺灏戜簡灏佸彿鐨勯闄╋紝搴楅摵绋冲畾鎬у拰钀ラ攢鑷敱搴﹁緝楂橈紱浜氶┈閫婂ぇ闈㈢Н灏佸簵浠庤€屽偓鐢熶簡涓€澶ф尝鐨勮法澧冪嫭绔嬬珯鍗栧锛屼负鐙珛绔欒涓氭敞鍏ヤ簡璁稿浼樿川鐨勬柊椴滅殑琛€娑层€?/p>
涓嶅悓浜庝紶缁烻aaS锛岃法澧冪數鍟嗙嫭绔嬬珯鐫€鍔涗簬涓鸿法澧冨崠瀹舵彁渚涘叏鏂逛綅鐨勫畾鍒舵湇鍔★紝鎵撻€犲嚭涓€涓秹鍙婂缓绔欍€佽惀閿€銆侀€夊搧銆佹敮浠樸€佺墿娴併€佸晢鎴峰煿璁殑璺ㄥ鐢靛晢鐢熸€侀棴鐜?/p>
鍦ㄤ笅涓汉娴呰瀵逛簬涓皬鍗栧鏉ヨ鐙珛绔欐笭閬撴渶涓昏鐨勬槸鍒嗕负3涓ぇ妯″潡锛屽嵆寤虹珯銆佹祦閲忋€佹敮浠樸€傚缓绔欏嵆琛ㄧず鎼缓鍟嗗煄锛屼负涔板鎻愪緵璐墿鐨勫钩鍙帮紱娴侀噺鍗宠〃绀哄箍鍛婃姇鏀撅紝鍥犱负鐙珛绔欐病鏈夌數鍟嗗钩鍙伴偅鏍风殑鑷劧娴侀噺鎵€浠ユ姇鏀惧箍鍛婃槸闈炲父閲嶈鐨勪竴鐜€?/p>
鏀粯鍗宠〃绀烘敹娆炬笭閬擄紝浣跨敤鐨勬敹娆炬笭閬撲篃鏄潪甯搁噸瑕佺殑锛岄渶瑕佺啛鎮夋敹娆炬笭閬撶殑瑙勫垯骞堕伒瀹堝惁鍒欏氨鏈夊彲鑳芥棤娉曞畬鎴愯鍗曪紝淇轰滑鍏徃鍓嶇鏃堕棿灏辨槸鍥犱负鏀惰揣閭紪鐨勫~鍐欒鍒欎笌鏀舵鍟嗙殑涓嶄竴鑷翠粠鑰屽鑷村ぇ鎵圭敤鎴风殑浠樻琚┏鍥烇紝閫犳垚浜嗗ぇ閲忔崯澶便€?/p> 2. 琛屼笟鐗规€?p>闅忕潃娴侀噺绾㈠埄鐨勬秷澶憋紝璺ㄥ鍑哄彛鐢靛晢杩涘叆鍝佺墝绾㈠埄鏈燂紝浣滀负涓庣涓夋柟骞冲彴鐩歌緟鐩告垚鐨勬笭閬撳拰鍝佺墝鍖栫殑灞曠ず鍑哄彛锛岀嫭绔嬬珯鎴愪负绉诲姩鍖栥€佺ぞ浜ゅ寲鍜屽唴瀹硅惀閿€涓夊ぇ瓒嬪娍涓嬬數鍟嗙殑鏂扮殑澧為暱娓犻亾銆?/p>
浠庣嫭绔嬬珯杞戒綋鏉ヨ锛岀Щ鍔ㄤ簰鑱旂綉鏃朵唬绀句氦濯掍綋骞冲彴鐨勭垎鍙戝紡澧為暱涓€瀹氱▼搴︿笂缁欑嫭绔嬬珯甯︽潵浜嗘柊鐨勬祦閲忥紝宸瞫hopify涓洪鐨勭嫭绔嬬珯寤虹珯骞冲彴杩涘叆浜嗗揩閫熸垚闀挎湡锛屽浗鍐呬篃鍌敓鍑轰簡涓€澶ф壒鐨勫缓绔欏钩鍙般€?/p>
浠庡叏鐞冨ぇ鐜鏉ョ湅锛岀柅鎯呯垎鍙戝甫鍔ㄤ簡绾夸笂娑堣垂锛岀劧鑰屽浗鍐呮帶鍒跺緱褰擄紝渚涘簲鏂瑰緱浠ュ揩閫熷宸ュ~琛ヤ簡鍏ㄧ悆鑼冨洿鐨勭己鍙o紝璁╀腑鍥藉崠瀹舵姠鍗犱簡澶ч噺鐨勫競鍦轰唤棰濓紝鏈潵1-2骞村浗鍐呯嫭绔嬬珯甯傚満鎴栧皢澶х垎鍙戙€傝繖閲岀敱琛风殑鎰熻阿鎴戝厷锛岀粰浜堜汉姘戜竴涓畨鍏ㄧ殑绀句細鐜銆?/p> 3. 鐢ㄦ埛鐗规€?p>鍥藉唴鐢靛晢琛屼笟浠庝笟浜哄憳鍦ㄥ浗鍐呯數鍟嗙幆澧冿紙鍗风殑鍘夊锛夌殑鐔忛櫠涓嬭剳琚嬬摐閮界壒鍒殑鐏靛厜锛屾墍浠ュ湪鎼缓鍟嗗煄杩欎竴鍧楀浜庝粬浠潵璇磋繕鏄潪甯稿鏄撲笂鎵嬬殑锛涘鎴戜滑鐢ㄦ埛鐨勫缓绔欒兘鍔涚敋鑷抽仴閬ラ鍏堜簬鎴戜滑浜у搧閮ㄩ棬鐨勪汉鍛橈紝濂藉妯″潡琚敤鎴蜂娇鐢ㄥ嚭浜嗛潪甯稿ソ鐨勬晥鏋滐紝杩炰骇鍝佷汉鍛橀兘鏄悗鐭ュ悗瑙夌殑銆傦紙鍐呭績锛氳繖涓姛鑳借繕鍙互杩欎箞鐢紒锛侊級
浠栦滑鏄嫭绔嬬珯骞冲彴寰椾互杩呴€熸垚闀跨殑鍔╂帹鍓傘€傚悓鏃朵粬浠湪骞垮憡鎶曟斁妯″潡鏄浉杈冧簬钖勫急鐨勶紝缂哄皯涓撲笟鐨勫箍鍛婃姇鏀句汉鍛樹粠鑰屾棤娉曟彁鍗囧簵閾虹殑娴侀噺锛屽苟涓斿緢瀹规槗閬埌FD灏佹埛鍜孎acebook鎶曟斁鐨凚M璐﹀彿灏佹埛銆?/p>
鎵€浠ヨ繎鍗婂勾鏉ュ悇瀹跺钩鍙扮悍绾蜂笂鏋跺箍鍛婃姇鏀撅紝骞垮憡鍒嗘瀽鐩稿叧鐨勫姛鑳藉拰鎻掍欢锛屽浗鍐呯嫭绔嬬珯瑙掗€愬凡鐒跺惞璧蜂簡涓嬪崐鍦虹殑鍙疯銆?/p> 涓夈€乻hopline瑙佽В
鎴戝皢璇曠潃浠庤涓氥€佸畾浣嶃€佽祫婧愩€佽兘鍔涖€佸満鏅€佺敤鎴蜂綋楠?涓淮搴﹁瘯鐫€鍙戣〃涓€浜涘shopline鐨勮瑙c€傚叾瀹炲浗鍐呮湁闈炲父澶氬鐨勭嫭绔嬬珯骞冲彴锛屽ぇ瀹朵篃鍩烘湰涓婃槸浜掔浉鍊熼壌锛屼綘涓湁鎴戯紝鎴戜腑鏈変綘銆?/p>
鎴戝钩鏃跺钩鏃朵篃鏄椂鍒昏鏈涚潃鍚勫绔炲搧鐨勬儏鍐碉紝锛堟垜浠儴闂ㄦ瘡缁勮礋璐d袱涓珵鍝佹瘡鍛ㄦ€荤粨涓€涓嬬珵鍝佺殑鏀瑰彉锛変竴璺湅鏉hopline鎴愰暱鏈€蹇紝澶ф湁鎴愪负鍥藉唴棰嗗ご缇婄殑瓒嬪娍銆傞亗鍐冲畾璇曠潃鎶妔hopline浣滀负瀵硅薄鑱婅亰鎵€瑙侊紝浣滀负鎴戣繖鍙彍楦熷悜鍏堣繘瀛︿範鐨勪竴閮ㄥ垎銆?/p> 1. 琛屼笟
锛?锛夎涓氳妯?/p>
浜跨彮閭︽櫤搴撶殑銆?021璺ㄥ鐢靛晢鍙戝睍鎶ュ憡銆嬩腑鍙戣〃2024骞翠笂鍗婂勾鎴戝浗璺ㄥ鐢靛晢杩涘嚭鍙?867浜匡紝鍚屾瘮澧為暱28.6%锛屽叾涓紝鍑哄彛6036浜匡紝澧為暱44.1%锛岃繘鍙?831浜垮厓锛屽闀?.6%銆傚湪浜氶┈閫婂皝搴椾簨浠剁殑褰卞搷涓嬶紝璺ㄥ鐢靛晢鍑哄彛浠嶄繚鎸侀珮閫熺殑澧為暱锛屽厖浠界殑楠岃瘉浜嗚法澧冪數鍟嗗嚭鍙e競鍦虹殑娲诲姏涓庤涓氳妯°€?/p>
浠庨渶姹傜鏉ョ湅锛屼腑鍥藉搧鐗屽湪娴峰鐨勬笚閫忕巼閫愬勾涓婃定锛屽ぇ鎵圭殑鍗栧銆佸巶鏂规鍦ㄦ秾鍏ヨ法澧冭涓氬浗鍐呭嚭娴峰晢瀹剁殑甯傚満闇€姹傜┖鍓嶇殑鏃虹洓銆?/p>
浠庝緵缁欑鐪嬶紝涓庡浗澶栭緳澶寸浉姣旓紝鍥藉唴鏂板叴鐙珛绔欐湇鍔″晢鍦ㄤ娇鐢ㄨ垂鐢ㄣ€佷剑閲戞娊鎴愩€佸鎴锋湇鍔℃柟闈㈠璺ㄥ鍗栧鏇村姞鍙嬪ソ锛岃鏇村鐨勫崠瀹跺緱浠ュ揩閫熴€佷綆鎴愭湰鐨勫缓绔欍€佽繍钀ャ€?/p>
锛?锛夊晢涓氱幆澧?/p>
娴峰鐢靛晢甯傚満闆嗕腑搴︿綆銆侀暱灏炬晥搴旀洿鍔犳樉钁楋紝缁煎悎鐢靛晢闅句互褰㈡垚鍨勬柇锛屽競鍦虹珵浜夋牸灞€鐨勫垎鏁f洿鏈夊埄浜庣嫭绔嬬珯杩欑涓氬姟妯″紡鐨勫彂灞曘€?/p>
浠庡浗瀹舵斂绛栧眰闈㈡潵鐪嬶紝10骞翠唬浠ユ潵鍥藉姣忓勾閮芥湁棰佸竷鍒╁ソ璺ㄥ鐢靛晢鐨勬敮鎸佹斂绛栵紝20骞?鏈堟捣鍏虫€荤讲鍙戝竷銆婂叧浜庡紑灞曡法澧冪數瀛愬晢鍔′紒涓氬浼佷笟鍑哄彛鐩戠璇曠偣鐨勫叕鍛娿€嬪璁句簡9710鍜?810浠g爜锛?1骞?鏈堝浗鍔¢櫌鍙戝竷浜嗐€婂叧浜庡姞蹇彂灞曞璐告柊涓氭€佹柊妯″紡鐨勬剰瑙併€嬫槑纭簡鍩瑰吇涓€鎵逛紭绉€鐨勬捣澶栦粨浼佷笟鐨勬斂绛栧€惧悜銆?/p>
鍦ㄥ浗瀹舵斂绛栫殑鏀寔涓嬭法澧冭涓氬氨鍍忔槸寰楀埌浜嗗己澶х殑鍔╂帹鍓傦紝蹇呭皢鏈変竴娉㈠ぇ澧為暱銆傝€岀嫭绔嬬珯涔熷皢璺熼殢鐫€澶ц涓氱殑娲祦鎸佺画澧為暱銆?/p>
浠庣墿娴佹垚鏈潵鐪嬶紝鍥介檯蹇€掕繍鍔涗笅闄嶏紝璐х墿瀹规槗鎺掍粨銆佺垎浠撳奖鍝嶄簡鐗╂祦鏃舵晥锛涗粠鑰屽鑷寸墿娴佹垚鏄捐憲鐨勪笂鍗囥€傜墿娴佷緵搴旈摼鏂眰瀵艰嚧鏈€鍚庝竴鍏噷娲句欢鍥伴毦锛屽洜姝ょ墿娴佺幆鑺傛垚浜嗚法澧冭涓氱殑杈冨ぇ闃荤銆?/p>
铏借鐤儏缁撴潫鍚庣墿娴佽繍鍔涜兘澶熷緱鍒版仮澶嶏紝浣嗘槸閭f槸鍥藉鐨勪緵缁欑嚎涔熷皢涓€璧锋仮澶嶏紝涓浗鐨勪紭鍔挎槸鍚﹁繕灏嗗瓨鍦ㄥ憿锛熺劧鑰岃繖璇ユ鐨勭柅鎯呭張灏嗕綍鏃剁粨鏉熷憿锛?/p>
涓嬪浘涓哄ご璞规暣鐞嗙殑鐤儏鏈熼棿鐗╂祦鎴愭湰涓婃定鎯呭喌锛?/p>
锛?锛夌珵浜夋€佸娍
鏀剧溂鏁翠釜鐙珛绔欒涓氾紝鍔犳嬁澶х殑shopify鏃犵枒鏄潗澶存妸浜ゆ鐨勶紝甯傚満鍗犳湁鐜囪揪鍒颁簡50%浠ヤ笂銆備絾鏄亢璁や负shopify瀵逛簬涓浗鍗栧鐨勬湰鍦熷寲骞舵病鏈夊仛濂斤紝濂藉鍦版柟閮戒笉绗﹀悎涓浗浜虹殑浣跨敤涔犳儻銆?/p>
铏界劧shopoify鐨勫姛鑳藉崄鍒嗗己澶э紝浣嗘槸寰堝鍗栧閮藉凡缁忚浆鍒颁簡鍥藉唴骞冲彴锛屾垜浠叕鍙哥殑鐢ㄦ埛灏辨湁涓€澶ч儴鍒嗘槸浠巗hopify杩佺Щ杩囨潵浜嗭紝涓烘鎴戜滑杩樺紑鍙戜簡濂藉嚑娆炬暟鎹縼绉诲伐鍏锋潵甯姪鐢ㄦ埛浠巗hopify鎶婂簵閾鸿縼绉诲埌鎴戜滑鐨勫钩鍙般€傚浗鍐呭钩鍙板嚑涔庨兘鏀寔浠庡叾瀹冨钩鍙拌縼绉绘暟鎹€?/p>
杩戝勾鏉ュ浗鍐呯嫭绔嬬珯琛屼笟娑屽叆浜嗗ぇ閲忕殑鍒涗笟鍏徃锛屽寘鎷湁璧炪€佸井鐩熴€佸瓧鑺傝烦鍔紙鍏冲仠浜嗭級绛夊ぇ鍏徃銆傝涓氳繘鍏ヤ簡涓€涓揩閫熷彂灞曟湡锛屼絾鏄洰鍓嶆病鏈夊舰鎴愭槑鏄剧殑澶撮儴骞冲彴锛屽浜庣兢闆勯€愰箍鐨勪贡涓栵紝璋佽兘鏉€鍑轰竴鏉¤璺潗涓婄嫭绔嬬珯鏈嶅姟鍟嗙殑澶存妸浜ゆ鍛紵
鎴戝綋鐒跺笇鏈涙槸鎴戜滑鍏徃鍟︼紒杩欐牱鎴戜篃璺熺潃鍠濇堡锛屽搱鍝堝搱銆備笉杩囩粡杩囪繖涓€骞村瀵瑰悇绔炲搧鐨勮瀵熸垜璁や负shopline浠庝骇鍝佸姏涓婃潵璇存槸鏈€鏈夋満浼氭潃鍑洪噸鍥寸殑銆?/p>
鍥藉唴骞冲彴杩欒竟涓€shoplazza鍜宻hopline涓ゅ璧锋閮芥槸鍦?3骞村乏鍙筹紝涓€寮€濮嬪簲璇ユ槸榻愬ご骞惰繘鐨勶紝浣嗘槸涓汉鎰熻娆㈣仛鎶曡祫shopline鍚庯紝杩欎竴骞存潵shopline鍦ㄤ骇鍝佸姛鑳藉拰鐢熸€佸缓璁句笂宸茬粡瓒呰繃浜唖hoplazza涓€涓韩浣嶄簡銆?/p>
allvalue杩欒竟鍙互鍊熼壌鏈夎禐鍦ㄥ浗鍐呯Н绱殑缁忛獙鍜岃兘鍔涖€備絾鏄垜鍦ㄤ娇鐢ㄨ繃绋嬩腑灏卞嚭鐜颁簡濂藉娆′綆绾х殑閿欒锛屾瘮濡傞摼鎺ヨ烦杞敊璇紝鐐瑰嚮google feed鐨勪簡瑙h鎯呯粨鏋滆烦杞埌浜唂aebook feed鐨勮鎯呴〉闈€?/p>
姣斿鏄ㄥぉ璇墦璇挒灏界劧杩涘叆浜嗘湁璧炵殑鏌愪釜杩愯惀鍚庡彴锛岃櫧鐒剁偣鍑绘棤鏁堬紝浣嗘槸鎴戠湅鍒颁簡浠栫殑宸︿晶鑿滃崟鏍忛兘鏈夐偅浜涙ā鍧楋紝杩欎簺閮戒笉搴旇鍦ㄤ竴瀹跺ぇ鍏徃鐨勪骇鍝佷笂鍙戠敓鐨勩€傝繖鏍风殑浣庣骇閿欒鏄細璁╃敤鎴峰緢娌℃湁瀹夊叏鎰熺殑锛岀敤鎴蜂細瀵瑰钩鍙扮殑鑳藉姏浜х敓鎬€鐤戙€?/p>
涓嬪浘鏄ご璞规暣鐞嗙殑鍑犲鐙珛绔欏钩鍙般€傚熀浜庤繖涓垜鍐嶈〃杩颁竴涓嬭嚜宸辩殑鐪嬫硶锛岄鍏堢籂姝d竴涓嬶紝shopify鐨勬彃浠朵篃骞朵笉鏄叏閮芥敹璐圭殑锛屼絾鏄熀鏈笂濂界敤鐨勬彃浠堕兘鏄鏀惰垂鐨勩€俿hopify鏋勫缓浜嗕竴涓己澶х殑搴旂敤鍟嗗煄锛岃澶氬叕鍙告槸鎶婃彃浠朵綔涓轰富钀ヤ笟鍔′緷璧栦簬shopify鐢熷瓨鐨勶紝鎴戜滑鍏徃涔嬪墠灏辨湁涓€鏉$嚎涓撻棬璐熻矗鍦╯hopify涓婂紑鍙戞彃浠躲€?/p>
鎴戜滑鍏徃鐨勪紭鎯犵郴缁熷拰璐墿杞︽祦绋嬮兘鏄噰鐢╳oocommerce锛屽畠鐨勫ぉ鑺辨澘鏈夐檺锛屽緢澶氶渶姹傞兘鏄洜涓哄畠涓嶈兘澶熸敮鎸佹鍦ㄤ簡鎶€鏈皟鐮旈樁娈碉紝浜у搧浜哄憳婊¤倸瀛愭唻灞堬紝鎴戞梺杈圭殑灏忓摜灏卞ぉ澶╁毞鍤风潃瑕佽嚜宸卞紑鍙戯紝浣嗘槸濂藉儚鐒跺苟杞紝鍝堝搱鍝堝搱~
2. 瀹氫綅shopline鐩墠宸茬粡鎶婃暣浣撶殑鐢ㄦ埛浣撻獙鍜屽鍔熻兘鐨勭粏鑺傛妸鎻″仛鍒颁簡鍥藉唴杈冧负棰嗗厛鐨勫眰闈紝鏄剧劧宸茬粡杩涘叆浜唖hopline2.0鏃朵唬锛泂hopline涓嬩竴姝ュ簲璇ユ槸瑕佹墦閫犲睘浜庤嚜宸辩殑鐙珛绔欑敓鎬侊紝浠ョ敓鎬侊紜鏈嶅姟鏋勫缓鍟嗕笟鎶ゅ煄娌筹紝鎵撻€犳牳蹇冪珵浜夊姏銆?/p>
shopline涓昏鐨勭洰鏍囧缇ゆ槸鍥藉唴鐨凞TC鍗栧锛屽畼缃戜笂灞曠ず鐨勫鎴锋渚嬩篃澶у鏄浗鍐呯殑DTC鍗栧锛屽姪鍔涘搧鐗屽嚭娴蜂篃鏄痵hopline鐨勫彛鍙蜂箣涓€銆傚浗鍐呯殑鍝佺墝绫诲崠瀹剁殑鍑哄彛閿€鍞笟鍔″熀鏈笂鏄浜庤捣姝ラ樁娈碉紝鍗犲叕鍙歌惀鏀舵瘮渚嬭緝灏忋€備絾鏄骇鍝佸叿鏈変竴瀹氱殑鎶€鏈拰鍝佺墝浼樺娍锛屽苟涓斿叾鑷韩鐨勪緵搴旈摼浣撶郴宸茬粡杈冧负鎴愮啛锛岀嚎涓嬬殑閿€鍞笭閬撴笚閫忕巼涔熻緝楂樸€?/p>
杞仛鐙珛绔欏悗锛岄渶瑕佸鏁翠釜渚涘簲閾惧拰杩愯惀缁忛獙鍋氫竴涓緝澶х殑璋冩暣锛屽浗鍐呯殑杩愯惀缁忛獙澶у鏃犳硶鍦ㄨ法澧冭涓氬鐢紝灏ゅ叾鏄湪鎶曟斁骞垮憡鏃跺緢瀹规槗杩濆弽骞冲彴瑙勫垯閬埌灏佸彿銆傝繖绫诲崠瀹剁己涔忕嫭绔嬬珯杩愯惀鐨勬€濈淮鍜屼汉鎵嶏紝鎵€浠ユ洿閫傚悎涓哄叾鎻愪緵涓€绔欏紡鐨勮В鍐虫柟妗堛€?/p>
鍦ㄥ缓绔欐柟闈紝shopline鎻愪緵浜嗕赴瀵岀殑鍟嗗煄妯℃澘锛屾兜鐩栦簡5澶у搧绫伙紝鍩烘湰涓婅兘澶熸弧瓒冲鎴风殑寤虹珯闇€姹傘€備絾鏄澶栧绉?0鍒嗛挓寤虹珯闅惧厤鏈変簺澶稿ぇ鍏惰瘝锛屽洜涓烘垜浠骇鍝侀儴闂ㄦ瘡涓搴﹂兘浼氳繘琛岃€冩牳锛岃€冩牳鍐呭灏辨槸鎷夸竴涓鎴风珯浣滀负妯℃澘璁╂垜浠?00%澶嶅師銆傚湪鍑嗗濂藉晢鍝佸拰鍥剧墖绱犳潗鐨勬儏鍐典笅鍗婂皬鏃跺媺寮鸿兘澶熷畬鎴愰椤电殑瑁呬慨锛涚墿娴佹柟妗堬紝钀ラ攢鍐呭銆佸簲鐢ㄦ彃浠舵槸鏉ヤ笉鍙婂畨瑁呭拰閰嶇疆鐨勩€?/p>
鍦ㄥ箍鍛婃姇鏀炬柟闈紝shopline鏈夊箍鍛婂紑鎴枫€佸箍鍛婁唬鎶曠瓑鏈嶅姟锛岃兘澶熻緝濂界殑甯姪鍒板皬鐧界敤鎴凤紱骞朵笖鑷富鐮斿彂鐨勮钁涚郴鍒楀簲鐢ㄤ篃鑳藉寰堝ソ鐨勫府鍔╅【瀹㈤€夊搧鍜屾姇鏀惧箍鍛婏紝璇歌憶绯荤粺鏄浉杈冧簬鍏跺畠骞冲彴鐨勪竴涓壒鑹诧紝浣撶幇鍑轰簡shopline鐨勫己澶т骇鍝佸姏銆?/p>
涓嬪浘鏄痵hopline瀹樻柟瀵逛簬璇歌憶绯荤粺鐨勭畝浠嬶細
鍦ㄦ敮浠樻笭閬撴柟闈㈡潵鐪嬶紝shopline鑷富鐮斿彂浜唖hopline payments锛屽苟涓斿湪21骞村簳鍏ず浣跨敤shopline payments鐨勯儴鍒?寮€鎴疯垂0骞磋垂0搴楅摵浣i噾锛岃繖鏃犵枒鏄负鍗栧鍑忓皯浜嗕竴姣斿紑鏀紝涔熶负shopline鐢熸€佹敞鍏ヤ簡涓€鑲″姏閲忋€?/p>
涓嬪浘涓簊hopline鍚庡彴瀵箂hopline payments鐨勭畝浠嬶紝鐢变簬浣跨敤鐨勬槸鍏徃璐﹀彿涓斿伔鎳掍簡鎵€浠ユ病鏈夊紑宸hopline 杩涜浣撻獙锛屼絾鏄紑閫氭祦绋嬭繕鏄拰澶ч儴鍒嗘敮浠樹笂涓€鑷寸殑銆?/p> 3. 璧勬簮
shopline鍦?7銆?8骞村垎鍒拰google銆乫acebook鎴愪负鐢靛晢骞冲彴鍜岃惀閿€鍚堜綔浼欎即锛屼负鍝佺墝鍔犲叆浜嗗己鏈夊姏鐨勮儗涔︼紝骞朵笖鍦ㄦ祦閲忔潵婧愭笭閬撴墦寮€浜嗘渶澶х殑涓や釜娴侀噺鍏ュ彛銆?/p>
鍦?022骞磋幏寰椾簡娆㈣仛闆嗗洟锛圷Y姣嶅叕鍙革級鐨勬垬鐣ユ姇璧勶紝骞跺湪澶氬湴璁剧珛鍔炰簨澶勩€?/p>
娆㈣仛鏃椾笅鐨凚IGO LIVE銆丩ikee绛夌ぞ浜や骇鍝佷篃鑳藉涓簊hopliine甯︽潵鐩稿綋鐨勬祦閲忥紝鍦ㄦ祦閲忚幏鍙栬繖涓€鐜妭shopline鎷ユ湁浜嗗叾瀹冨浗鍐呭钩鍙版墍娌℃湁鐨勮祫婧愶紝鐒跺悗鍦ㄥ鍦拌绔嬪姙浜嬪鑳藉鍙婃椂鐨勫搷搴斿搧鐗屽崠瀹惰繘琛屾湇鍔★紝灏卞湪鎴戠爜瀛楃殑鏃跺€檚hopline绂忓缓鍖哄煙鐨勮惀閿€浜哄憳鏈夌粰鎴戞墦浜嗙數璇濄€傦紙鎴戝shopline鐨勮韩浠芥槸涓€涓湇瑁呭巶鑰佹澘锛?/p>
shopline鑷富鐮斿彂鐨剆hopline paments鏄厤鏀秙hopline paments杩欓儴鍒嗘祦姘寸殑搴楅摵浣i噾锛屽苟涓斿疄鐜颁簡鏃犺烦杞敮浠橈紝鍦ㄦ敮浠樹笟鍔′笂缁欎簣浜嗗崠瀹舵渶澶х殑浼樻儬锛屼拱瀹惰緝濂界殑鏀粯娴佺▼浣撻獙銆?/p>
sholine鎻愪緵浜嗗瀵逛竴鐨勫缓绔欐湇鍔★紝鎷ユ湁绯荤粺鐨勫煿璁拰鍝佺墝鎵樼鏈嶅姟銆俿hopline鑷富鐮斿彂鐨勮钁涢€夊搧銆丼hoplytics 绯荤粺銆乻hopline payments绛夐兘鍦ㄥ姫鍔涚殑鎵撻€犱竴涓洿寮簊hopline鐢熸€侊紝鐢ㄤ互鏇村ソ鐨勬湇鍔″鎴凤紝涓嶈繃鏈変釜灏忕枒闂畇hopline鐜板湪涓婄嚎浜嗚澶氬叧浜庣珯澶栨帹骞垮箍鍛婃姇鏀剧殑浠樿垂鍩硅璇剧▼锛屾垜涔熸病鏈夎瘯杩囦笉鐭ラ亾鏄惁鏄湪鍓查煭鑿滐紝浣嗘槸娌℃湁鍦ㄧ綉涓婄湅鍒拌礋闈㈢殑璇勮锛屽簲璇ユ槸鍦ㄨ鐪熺殑鏈嶅姟瀹㈡埛銆?/p>
鐢ㄦ埛浠庡叾瀹冨钩鍙拌縼绉昏繃鏉ユ椂锛屼篃涓簊hopline澧炲姞浜嗕竴绗旈潪甯稿ぇ鐨勬暟鎹祫婧愶紝杩欓噷鐐瑰埌涓烘銆?/p> 4. 鑳藉姏
杩欓噷涓旇璇磗hopline鐨勫鏈嶃€佸晢鍔$殑鏈嶅姟鑳藉姏锛屾瘯绔熸垜骞虫椂涔熷彧鏄釜鍋囪鐨勬綔鍦ㄥ鎴凤紝娌℃湁浣撻獙杩噑hopline鐨勫畾鍒跺寲鏈嶅姟锛屼絾鏄釜浜鸿涓洪€忚繃浜у搧鐪嬭繖鏂归潰鐨勮兘鍔涘簲璇ユ槸涓嶄綆浜庡叾瀹冨钩鍙扮殑銆?/p>
锛?锛夊鏈?/p>
shoplazza涔嬪墠鐨勫鏈嶅叆鍙g粡甯镐細涓㈠け锛屽鑷存棤娉曡仈绯讳笂瀹㈡湇锛屼笉杩囩幇鍦╯hoplazza鎶婂叆鍙e仛鍒颁簡椤堕儴鐨勫鑸爮澶勮В鍐充簡杩欎釜闂銆傛湁璧瀉llvalue鐨勫鏈嶆€绘槸璁╀綘鍔犱粬浠殑寰俊涓嶅厛鍥炵瓟闂锛屽苟涓斿搷搴旈€熷害涓嶅杩呴€熴€?/p>
shopline鐨勫鏈嶆湇鍔″氨娌℃湁浠ヤ笂鐨勯棶棰橈紝鍩烘湰涓婃渶鎱?鍒嗛挓涔嬪唴浼氳瘽灏辫兘琚鏈嶆帴璧凤紝骞朵笖瀹㈡湇鐨勪笓涓氳兘鍔涘拰鏈嶅姟鎬佸害涔熸槸涓€绾ф鐨勩€備笉杩囦汉宸ュ鏈嶇殑鏃堕棿鐨勬敮鎸佹椂闂存垜鎰熻鏈変簺鐭簡锛屽熀鏈笂涓嬬彮鏃堕棿灏辨病鏈変汉宸ュ鏈嶄簡銆傦紙9.30-12.00锛?4.00-18.30 鍛ㄦ湯涔熶笉鏀寔锛?/p>
浠ュ墠瀹㈡湇瀵逛簬涓€浜涗骇鍝侀€昏緫鍑犱箮鏄湁闂繀绛旂殑锛屼絾鏄幇鍦ㄥソ鍍忚鏈夋剰鍦ㄩ槻鑼冪珵鍝佸亣鍐掑鎴疯繘琛屾妱琚紝瀵逛簬涓€浜涢€昏緫绛栫暐绫荤殑闂鍩烘湰涓婃槸鍦ㄦ墦椹檸鐪煎紡鐨勫洖绛斻€?/p>
锛?锛夊晢鍔?/p>
shopline鐨勫晢鍔¤兘鍔涗釜浜烘劅瑙変篃鏄潬鏉犳淮锛岃涓嶆槸鎴戞槸涓亣鍐掔殑鐢ㄦ埛锛屾垜鑲畾浼氳浠栦笂闂ㄦ潵鍜屾垜鍚瑰惞姘淬€傚熀鏈笂鍦╯hopline鐨勫钩鍙颁笂鐣欎笅鑱旂郴鏂瑰紡锛屽晢鍔″氨浼氬湪鍗婂皬鏃朵箣鍐呰仈绯讳笂浣狅紝浜嗚В涓€涓嬩綘鐨勫熀纭€鎯呭喌鍜岄渶姹傦紝浣嗘槸缁濅笉浼氳繃澶氱殑鎵撴壈鍒颁綘锛岃█璋堜箣闂磋兘澶熸劅鍙楀埌鍟嗗姟鐨勪笓涓氱▼搴﹀拰浣滀负鏈嶅姟鍟嗙殑鎬佸害銆傛寕涓ゅ紶鍟嗗姟鐨勮亰澶╁浘锛?/p> 5. 鍦烘櫙
shopline宸茬粡杩涘叆2.0鏃朵唬锛屽睘浜巗hopline鐨勭敓鎬侀棴鐜凡缁忓熀鏈惌寤哄畬鎴愶紝鐢ㄦ埛鐨勫缓绔欍€佹姇骞裤€佹敮浠樸€佺墿娴侀兘鑳藉鍦╯hopline鐢熸€佷笅寰楀埌婊¤冻銆傛瘡涓崠瀹剁殑浣跨敤鍦烘櫙閮戒細鏈夋墍涓嶅悓锛屼絾鏄痵hopline鐨?7涓?鍟嗗娑电洊浜嗗悇涓笟鍔″満鏅紝璇佹槑shopline鐨勫姛鑳藉凡鑳藉娣辩▼搴︾殑婊¤冻鍚勭被鍗栧鐨勪笟鍔″満鏅€備笅闈㈡檼鍑犲紶鏉ヨ嚜shopline瀹樼綉鐨勫崠瀹舵晠浜嬶細
6. 鐢ㄦ埛浣撻獙鐙珛绔欑殑椤甸潰甯冨眬鍏跺疄澶у閮藉樊涓嶅涓€鑷达紝鍩烘湰涓婇兘鏄《閮ㄨ彍鍗曟爮鍔犱笂宸︿晶鐨勫鑸爮锛涚湡姝g粰浜堢敤鎴疯壇濂戒綋楠岀殑鏄浜庣粏鑺傜殑澶勭悊浠ュ強骞冲彴鎬ц兘鐨勬敮鎾戙€傚氨鎴戜釜浜虹殑鐪嬫硶鐩歌緝浜庡浗鍐呯殑鍑犲鐙珛绔欏钩鍙版潵璇磗hopline鐨勭患鍚堝垎鏁版槸鏈€楂樼殑銆備笅杈规垜鍒椾妇鍑犱釜灏忕偣杩涜璇存槑銆?/p>
棣栧厛浠庢渶鐩磋鐨勫氨鏄瑙夋劅鍙楋紝shopline缁欎汉瑙嗚涓婄殑鎰熷彈灏辨槸鏇村姞鐨勬暣娲佽垝鏈嶏紝鍖哄煙鍒掑垎娓呮櫚鐨勫墠鎻愪笅涓嶆樉寰楃獊鍏€锛屼笅杈规寕1寮犱笁涓钩鍙扮殑椤甸潰鍥剧墖锛?/p>
鍏跺疄鎽嗗紑浜嗕竴鐪嬪ぇ瀹堕〉闈㈢粨鏋勭殑鍚岃川鍖栬繕鏄尯涓ラ噸鐨勶紝鍙兘閮芥槸鍦ㄦ妱鑰佸ぇ鍝hopify鍚э紒 鍝堝搱鍝堬紙涓嶈繃鐩墠鏉ョ湅纭疄娌℃湁鏇翠紭绉€鐨勭晫闈㈢粨鏋勪簡锛?/p>
shopline鍟嗗鍚庡彴鏄鍚堥珮鍙敤鐨勶紝瀵逛簬浣跨敤杩囩數鍟嗗悗鍙扮殑浜哄嚑涔庢病鏈変粈涔堥澶栫殑璁ょ煡鎴愭湰銆?/p>
鍑犱箮鍦ㄦ瘡涓瓧娈典笅閮芥湁涓€涓棶鍙峰皬icon锛岄紶鏍囩Щ鍏ュ氨鑳藉睍绀烘枃鏈В閲婄殑灏忔诞绐楋紝灏忔诞绐楁棤娉曞睍绀哄畬鍏ㄧ殑鍒欎細鎸傞摼鎺ワ紝鐢ㄦ埛鐐瑰嚮閾炬帴鍚庡氨鑳界湅鍒拌缁嗙殑瑙f瀽锛涜繖涓皬缁嗚妭鏄潪甯稿疄鐢ㄥ垏鏆栧績鐨勮兘澶熷湪鐢ㄦ埛鎰熷埌鍥版儜鏃剁粰浜堢涓€鏃堕棿鐨勫府鍔┿€備絾鏄湪鏁版嵁姒傝妯″潡涓嬫病鏈夊鍚勪釜鏁版嵁瀛楁鐨勮绠楀叕寮忚繘琛屽睍绀猴紝涓汉瑙夊緱杩欎竴鐐规槸鏈夊緟鏀硅繘鐨勩€?/p>
鍦ㄥ钩鍙版€ц兘鏂归潰鏉ヨ锛宻hopline鏂板缓搴楅摵鐨勯€熷害鐪熺殑鏄鎴戝瀭娑庢婊达紝鍩烘湰涓婂彲浠ヨ鏄寤猴紝缁欎簣寤哄簵浜哄憳瓒呯埥鐨勫揩鎰燂紱澶ч緳澶磗hopify鏂板缓涓€涓簵閾洪兘闇€瑕?~2鍒嗛挓锛岃€屾垜浠钩鍙版柊寤轰竴涓簵閾洪渶瑕?鍒嗛挓锛屾妧鏈粰鎴戠殑鐞嗙敱鏄噰鐢ㄧ殑鏋舵瀯涓嶆敮鎸併€?/p>
鐢变簬鎴戜箣鍓嶈礋璐h繃鎴戜滑骞冲彴鏂板缓搴楅摵妯″潡锛屾墍浠ユ劅瑙夋瘮杈冩繁锛岃櫧鐒舵柊寤哄簵閾烘槸涓€涓瘮杈冧綆棰戠殑鎿嶄綔銆?/p>
鍏跺疄shopline鏈変竴涓偣鏄鎴戠敤鐨勪笉澶垝鏈嶇殑锛岄偅灏辨槸鍦ㄥ簲鐢ㄥ唴椤垫病鏈夎繑鍥炵粍浠讹紝鍙兘鐐瑰嚮宸︿晶瀵艰埅鏍忚繑鍥炲埌搴旂敤涓績锛岃繖鍜屾垜鐨勬搷浣滀範鎯槸涓嶅お涓€鏍风殑锛屾垜涓嶆檽寰楀ぇ閮ㄥ垎浜烘槸涓嶆槸涔熻繖鏍枫€?/p>
鍦ㄤ笌鐢ㄦ埛鍚屾淇℃伅鏂归潰shopline涔熸槸鍋氱殑鏈€濂界殑锛屽叾瀹冨钩鍙扮殑鏇存柊鍐呭鍙細瀛樺湪浜庣増鏈叕鍛婁笂锛屾病鏈夎繘琛屽叿浣撲綅缃殑鎻愮ず銆?/p>
鐢ㄦ埛娌℃湁璁ょ湡鏌ョ湅鍏憡鍐呭鐨勮瘽灏变細闇€瑕佸啀娆¤繘琛屽涔狅紝閫犳垚涓嶅繀瑕佺殑瀛︿範鎴愭湰锛岃€宻hopline浼氬湪鏇存柊鐨勪綅缃繘琛屽皬娴獥銆佷俊鎭潰鏉跨瓑澶氭牱鏄繘琛屾彁绀猴紝鐢ㄦ埛鍦ㄤ娇鐢ㄦ椂鑳藉绗竴鏃堕棿鐭ユ檽銆?/p> 鍥涖€佹€荤粨
鍋氫釜绠€鐭殑鎬荤粨鍚э紝绠€杩颁笅涓汉娴呰銆俿hopline鍦ㄦ垜涓汉鐪嬫潵鏄浗鍐呭仛鐨勬渶濂界殑涓€瀹剁珵鍝侊紝铏界劧涔熸湁涓€浜涚粏鑺傚鏈変簺璁哥憰鐤碉紝浣嗙患鍚堝垎鏁板簲璇ユ槸鐩墠鍥藉唴鐙珛绔欏钩鍙版渶楂樼殑銆?/p>
shopline棰囨湁涓€鐐规垬鍥戒腑鏈熺Е鍥界殑鍛抽亾锛屼技涔庡凡缁忕湅鍒颁簡涓€涓濅笣涓€缁熷ぉ涓嬬殑鏇欏厜锛屼篃璁告鍦ㄧ瓑寰呯潃涓€鍦哄叧涔庣嫭绔嬬珯灞€鍔跨殑鈥滈暱骞充箣鎴樷€濄€備絾鏄垜璁や负shopline搴旇宸茬粡澶囧ソ浜嗙伯鑽夛紝纾ㄥソ浜嗗垁鍓戙€?娉細鏂囩珷鍥剧墖鍜屼竴浜涜鐐规潵鑷猻hopline瀹樻柟鍜屽ご璞瑰挩璇紝濡傛湁鍐掔姱璇疯仈绯诲垹甯栥€?/p>
鏈枃鐢?@楦″槾 鍘熷垱鍙戝竷浜庝汉浜洪兘鏄骇鍝佺粡鐞嗐€傛湭缁忚鍙紝绂佹杞浇銆?/p>
棰樺浘鏉ヨ嚜Unsplash锛屽熀浜?CC0 鍗忚
鎵撻€犻珮杞寲鐜囧簵閾猴紒SHOPLINE 2.0姝e紡寮€鍞暒
鈥滃惉璇寸幇鍦ㄧ嫭绔嬬珯寰堢伀锛屼絾鎴戝湪鎶€鏈柟闈竴绐嶄笉閫氾紝闇€涓嶉渶瑕佺粍寤轰竴涓狪T鍥㈤槦锛熲€?/p>
鈥滃仛鐢靛晢鎯宠鐢熸剰濂斤紝灏卞緱鎶曞箍鍛婏紝浣嗙簿閫氭捣澶栧競鍦虹殑涓撲笟鎶曟墜璇ュ幓鍝噷鎵撅紵鈥?/p>
鈥滄兂鍋氳法澧冪敓鎰忥紝涓嶇煡閬撴捣澶栨秷璐硅€呭枩娆粈涔堬紝娴嬩簡寰堝鍝併€佹姇浜嗕笉灏戦挶锛岀瀹炵幇1涓嚎鐨勫皬鐩爣杩樺樊浜跨偣鐐癸紒鈥?/p>
鈥滃仛鐙珛绔欐湁娈垫椂闂翠簡锛岀敓鎰忔參鎱㈡湁浜嗚捣鑹诧紝浣嗘敮浠樸€佺墿娴佺瓑鐜妭澶勭悊璧锋潵澶箒鐞愶紝璐圭敤涔熷緢楂橈紝鍒╂鼎鏄秺鏉ヨ秺钖勨€︹€︹€?/p>
鍋氱嫭绔嬬珯锛屼綘鏄笉鏄篃鏈夌被浼肩殑鍥版儜锛?/p>
濡傛灉绛旀鏄€淵es鈥濓紝鎴栬浣犻渶瑕佷竴涓笌浠ュ線閮戒笉鍚岀殑瑙e喅鏂规鈥斺€旀搷浣滄洿绠€鍗曘€佷綋楠屾洿鍙嬪ソ銆佽浆鍖栫巼鏇撮珮銆佺鐞嗘洿楂樻晥銆佺敓鎬佽鐩栨洿鍏ㄩ潰銆佽浜虹渷蹇冪渷鍔涙洿鐪侀挶鈥︹€?/p>
瑕佹眰杩欎箞澶氾紝鐪熺殑涓嶆槸鍦ㄥ仛鐧芥棩姊︼紵绮鹃洉缁嗙悽銆佸巻鏃跺崐骞翠箣涔呯殑SHOPLINE 2.0璇村畠鍙互锛?/p>
鏃㈠姝わ紝璇濅笉澶氳锛屽揩涓婅溅锛?/p>杞寲鐜囦负鐜嬶紝灏嗙敤鎴蜂綋楠屽仛鏋佽嚧
璇勪环涓€涓嫭绔嬬珯瑙e喅鏂规濂戒笉濂斤紝鈥滆浆鍖栫巼鈥濇槸鏍稿績鐨勬寚鏍囥€傚彧鏈夋洿濂界殑鐢ㄦ埛浣撻獙鎵嶈兘甯︽潵鏇撮珮鐨勮浆鍖栫巼銆?/p>
鎬庢牱鎵嶈兘灏嗙敤鎴蜂綋楠屽仛鍒版瀬鑷达紵SHOPLINE 2.0浜ゅ嚭浜嗕竴浠借繖鏍风殑绛斿嵎锛?/p>缃戠珯绉掑紑
鏍规嵁鐢ㄦ埛蹇冪悊瀛︼紝8绉掍箣鍐呮墦涓嶅紑鐨勭綉绔欙紝鐢ㄦ埛涓€鑸兘浼氶€夋嫨鏀惧純銆傚叏鐞冨鍦板竷灞€鏈嶅姟鍣紝澶栧姞鑷富鐮斿彂鐨勪竴濂楅珮鎬ц兘椤甸潰鍔犺浇娓叉煋绛栫暐锛孲HOPLINE 2.0璁╂秷璐硅€呮棤璁鸿韩澶勪綍澶勯兘鑳藉湪3绉掍箣鍐呰繀閫熸墦寮€缃戝簵銆傛瘯绔燂紝椤虹晠鐨勭綉閫熸墠鑳戒繚璇佲€滀拱涔颁拱鈥濈殑蹇箰涓嶄細涓柇銆?/p>淇冮攢宸ュ叿缁欏姏
鐖卞崰灏忎究瀹滄槸鍏ㄤ笘鐣屾秷璐硅€呯殑鈥滈€氱梾鈥濄€係HOPLINE 2.0閰嶅浜嗕笉灏戝埡婵€娑堣垂鑰呭揩閫熶笅鍗曠殑灏忓伐鍏凤細浼樻儬鍊掕鏃躲€佷績閿€寮圭獥銆佸純璐彫鍥烇紝杩樻湁婊″噺銆佺壒浠枫€佹崋缁戦攢鍞瓑涓绘祦淇冮攢濂椾欢锛屽湪娑堣垂鑰呮祻瑙堝晢鍝佺殑杩囩▼涓笉鏂挬鎷ㄨ喘鐗╂锛屼笉鎰佹病鏈夋垚浜ゅ彲鑳芥€с€?/p>鑷姩鍦板潃鑱旀兂
姣忔璐墿杈撳叆鍦板潃鏃讹紝鏈夋病鏈夊洜涓轰笉鐭ラ亾浣忓湪鍝釜琛楀尯鑰岄€€鍑烘煡璇紵SHOPLINE 2.0鎵撻€氫簡璋锋瓕鍦板潃鑷姩鑱旀兂鍔熻兘锛屽~鍐欏嚑涓叧閿瓧锛屽氨鑳藉噯纭仈鎯冲嚭鍦板潃銆傚綋鐒讹紝涔熸湁椤惧鍙兘杩炲叧閿瓧閮戒笉鎯虫墦锛孲HOPLINE 2.0杩樻彁渚涗簡绮剧粏鍒扮渷浠藉拰鍩庡競鐨勬暟鎹紝涓嬪崟鏃跺埄鐢ㄤ笅鎷夎彍鍗曞彲杞绘澗閫夋嫨閰嶉€佸湴鍧€銆?/p>涓€椤?涓ら〉/涓夐〉缁撶畻
濉啓鍦板潃銆佸~鍐欐敹浠朵汉銆佹敮浠樿垂鐢紝杩欐槸涓€鑸汉鐔熸倝鐨勭綉缁滆喘鐗╁満鏅紝浣嗗湪鐗瑰畾娑堣垂鍦烘櫙涓嬶紝娑堣垂鑰呭彲鑳藉彧闇€濉啓濮撳悕鍜屽湴鍧€锛屾棤闇€绾夸笂鏀粯锛屾鏃跺晢鍝佷俊鎭笌瀵勯€佷俊鎭互鍗曢〉褰㈠紡鍑虹幇鏇磋兘鍒烘縺涓嬪崟銆係HOPLINE 2.0鍙互璁╀綘鏍规嵁涓嶅悓娑堣垂鍦烘櫙鍖归厤涓€椤?涓ら〉/涓夐〉鐨勭粨绠楁祦绋嬶紝楂樼伒娲诲害瀹炵幇鏈夋晥杞寲銆?/p>
浜ゆ槗閾捐矾鐨勪紭鍖栵紝鏄疭HOPLINE 2.0鍗囩骇鐨勬牳蹇冦€備粠杩涘簵鍒版祻瑙堝晢鍝併€佷笅鍗曘€佹敮浠橈紝SHOPLINE鑰冭檻浜嗘秷璐硅€呬氦鏄撻摼璺笂鐨勬瘡涓€涓叧閿妭鐐癸紝骞跺湪鏂板搧涓皢姣忎竴涓粏鑺備綋楠岄兘鍋氬埌浜嗘瀬鑷淬€傚熀浜庡崟涓€鍝佺被鐨凙/B Test娴嬭瘯缁撴灉鏄剧ず锛岀洰鍓峉HOPLINE 2.0杞寲鐜囧凡杈惧埌琛屼笟楂樻按鍑嗭紒鑰屼笖锛岄殢鐫€鍔熻兘鐗堟湰鐨勬洿鏂拌凯浠o紝杞寲鐜囧憟涓嶆柇澧為暱瓒嬪娍銆?/p>鍏ㄦ祦绋嬫彁鏁堬紝璁╁簵閾鸿繍钀ユ洿鐪佸績
鐢ㄦ埛浣撻獙鍥虹劧閲嶈锛屽晢鎴风殑鍚庡彴鎿嶄綔浣撻獙鍚屾牱涓嶅彲杞诲拷銆傛彁鍗囧簵閾鸿繍钀ユ晥鐜囷紝涔熸槸姝ゆSHOPLINE 2.0鍗囩骇鐨勪竴澶т寒鐐广€?/p>30鍒嗛挓寤虹珯
缁勫缓涓€涓狪T鍥㈤槦锛熸牴鏈敤涓嶇潃锛丼HOPLINE 2.0 妯悜甯冨眬鍜屾惌绉湪寮忕殑寤虹珯鏂瑰紡锛岃寤虹珯鍙樺緱瓒呯伒娲伙紝杩樿兘蹇€熷埗浣滄椿鍔ㄨ惤鍦伴〉銆傚畬鍏ㄤ笉闇€瑕佷换浣曟妧鏈熀纭€锛屽彧瑕佽祫鏂欏噯澶囬綈鍏紝灏忕櫧涔熻兘鍦?0鍒嗛挓鍐呮惌寤轰竴涓睘浜庤嚜宸辩殑缃戝簵銆?/p>涓€閿笂鏂?
褰撲綘鏈夋垚鐧句笂鍗冧釜SKU鏃讹紝鍏変骇鍝佷笂鏂板氨瑕佽姳璐逛笉灏戞椂闂达紝寮€搴楀墠鏈熸垚鍫嗙殑浜嬪彲鎬庝箞鍔烇紵SHOPLINE 2.0鏀寔鐩存帴鍦ㄥ悗鍙颁互Excel鏂囦欢瀵煎叆鐨勬柟寮忎笂鏋跺晢鍝侊紝杩樿兘瀹炵幇Shopify绛夊叾浠栧簵閾虹殑涓€閿惉杩併€備骇鍝佷笂鏂帮紝涓€閿悶瀹氥€?/p>澶氬簵閾虹鐞?p>澶氫釜搴楅摵锛屾渶鎬曟墍鏈夌殑浜嬫儏閮借閲嶆潵涓€閬嶏紝绠$悊璧锋潵杩樿醇楹荤儲銆係HOPLINE 2.0鏀寔1涓处鍙风鐞嗗涓簵閾猴紝澶氬簵閾烘暟鎹鐞嗗強璁㈠崟鏌ョ湅鍧囧彲鍦ㄥ悓涓€涓〉闈腑杩涜锛屾棤闇€椤甸潰鍒囨崲锛岀鐞嗘洿鐪佸績銆備笖鍦ㄤ竴涓簵閾鸿淇畬鎴愬悗锛岃繕鍙互涓€閿鍒跺簵閾轰俊鎭揩閫熷紑璁惧搴椼€傛澶栵紝鍗曚竴搴楅摵鏈€澶氬彲缁戝畾100涓憳宸ヨ处鎴枫€?/p>椋庢帶棰勮
鍚摟鍚摟骞插埌99.9%锛屽皝搴椾竴涓嬫瘉鎵€鏈夛紒閽堝Facebook灏佸簵闂锛孲HOPLINE 2.0閰嶅浜嗕竴濂楅鎺х郴缁燂紝鍙互鍦ㄥ晢瀹惰繘琛屽箍鍛婃姇鏀炬椂瀵逛笉鍚堣鐨勫浘鐗囥€佹枃妗堟弿杩板彂鍑洪璀︼紝闄嶄綆灏佸簵椋庨櫓銆?/p>绉诲姩寮忕鐞?p>鏃ュ父蹇欏緱鍍忛檧铻猴紝鏄法澧冪數鍟嗕汉鐨勭湡瀹炲啓鐓с€備负鏂逛究闅忔椂闅忓湴杩涜搴楅摵绠$悊锛孲HOPLINE 2.0鍚屾椂鎺ㄥ嚭浜嗘墜鏈虹App锛岃€佹澘鍗充娇鍑哄樊澶栧嚭涔熻兘闅忔椂鑾峰彇杩愯惀鏁版嵁銆佹渶鏂拌鍗曘€佸簱瀛樺憡鎬ョ瓑淇℃伅銆?/p>
鎴樼暐鎬濊€冨浼佷笟鎴愰暱鑷冲叧閲嶈锛屼絾蹇欒捣鏉ヤ綘鐪熺殑鏈夋椂闂村幓鑰冭檻浼佷笟鍙戝睍鎴樼暐鍚楋紵SHOPLINE鎻愪緵澶氭牱鍖栧姛鑳斤紝绠€鍖栧缓绔欍€佷笂鏂扮瓑搴楅摵杩愯惀娴佺▼锛屾彁楂樼鐞嗘晥鐜囷紝璁╀綘鐪佹椂鐪佸績鍙堢渷鍔涖€?/p>鐢熸€?鏈嶅姟锛岃法澧冪敓鎰忔垚鍔熸洿绠€鍗?p>涓€鐩翠互鏉ワ紝鎴戜滑濮嬬粓鍧氭寔浠ュ缓绔欍€佹祦閲忋€佹敮浠樸€佺墿娴佷竴绔欏紡鐨勬柟寮忓姪鍔涗腑鍥藉崠瀹跺搧鐗屽嚭娴枫€傚湪浜у搧2.0涓婂競涔嬮檯锛孲HOPLINE浠ユ妧鏈墜娈靛疄鐜颁簡璺ㄥ鐢靛晢鐙珛绔欏叏閾炬潯鍏抽敭鑺傜偣涓婃湇鍔$殑鍗囩骇銆?/p>杞绘澗閫夌垎娆?p>璺ㄥ鐢靛晢鐢熸剰鎴愬姛锛屼笁鍒嗗ぉ娉ㄥ畾銆佷竷鍒嗛潬鎵撴嫾锛屽墿涓嬩節鍗佸垎鍏ㄩ潬閫夊搧锛丼HOPLINE Catcher姹囬泦浜嗗骞冲彴鏁版嵁婧愶紝閫氳繃鍟嗗搧鐑害銆佽瘎浠枫€佹潵婧愪笁涓柟闈㈢殑淇℃伅鍙互涓哄晢瀹堕€夊搧鎻愪緵鏈変环鍊肩殑鍙傝€冦€?/p>AI 鏅鸿兘鎶曟斁
涓撲笟鎶曟墜鍝噷鎵撅紵璺ㄥ鐢靛晢鐣岀殑AlphaGo璁よ瘑涓€涓嬶紝SHOPLINE璇歌憶鑳藉埄鐢ˋI鏅鸿兘鎺ㄨ崘浜у搧涓庢姇鏀炬笭閬撶殑姊﹀够缁勫悎锛屽揩閫熷畬鎴愭祴鍝侊紝鍏舵晥鏋溿€侀€熷害鍜屾姇鏀剧鐞嗭紝璁╀綘姣忎竴鍒嗛挶閮借姳鍦ㄥ垁鍒冧笂銆?/p>Facebook鐩存挱
2024骞翠粈涔堟渶鐏紵鐩存挱甯﹁揣姒滀笂鏈夊悕锛丼HOPLINE 2.0鍚庡彴宸叉墦閫欶acebook Live锛屼骇鍝佷笂鏋躲€佺洿鎾簰鍔ㄣ€佽鍗曞鐞嗕竴閿悶瀹氾紝杞绘澗灏咶acebook娴侀噺杞负鐙珛绔欑鍩熸祦閲忋€?/p>涓€绔欏紡鐗╂祦
鎺ヤ簡鍗曡繕瑕佸洓澶勬壘鐗╂祦銆佸彂浜嗚揣鍗存棤娉曞疄鏃剁洃娴嬪揩閫掕繘搴︼紵SHOPLINE鑷缓骞冲彴鐗╂祦甯綘瑙e喅銆侽neship锛屾彁渚涙棤缂濆鎺ョ殑鐙珛绔欑墿娴佹湇鍔★紝鍏ㄦ祦绋嬭窡韪埌璐э紝杩樻敮鎸佽揣鍒颁粯娆炬ā寮忓摝锝?/p>鑷湁鏀粯骞冲彴
璁㈠崟鍐嶅锛岄挶娌″埌璐﹂兘鐧借皥銆傚嵆灏嗕笂绾跨殑SHOPLINE Payments鐩墠宸茬粡鍦ㄩ儴鍒嗗湴鍖哄紑鍚祴璇曪紝鏀粯鎴愬姛鐜囬珮杈?4.1%锛岃姣忎竴鍒嗗睘浜庝綘鐨勯挶閮借兘钀借涓哄畨銆傝€屼笖璐圭巼杩樺緢浣庯紝鍋峰伔鍛婅瘔浣狅紝浣跨敤SHOPLINE Payments浜х敓鐨勪笟缁╂祦姘村厤浣i噾鍝︺€?/p>鏈湡鍖栨湇鍔?p>鈥滀繚濮嗙骇鈥濈殑鎿嶄綔鎸囧崡銆佷竴瀵逛竴鐢佃瘽椤鹃棶銆?X24灏忔椂蹇€熷搷搴斻€佷笓灞為【闂洟闃熲€︹€︿綘杩樻兂瑕佷粈涔堟湇鍔★紵SHOPLINE閮藉彲浠ユ湁銆傚浜嗭紝SHOPLINE杩樻湁鍟嗗闄紝鎵嬫妸鎵嬫暀浣犲浣曚粠鐙珛绔欏皬鐧芥垚闀夸负澶у崠銆?/p>
寤虹珯銆侀€夊搧銆佹姇鏀俱€佹祦閲忋€佹敮浠樸€佺墿娴佲€︹€HOPLINE鎵撻€犱簡璺ㄥ鐢靛晢鐙珛绔欏叏閾捐矾鏈嶅姟銆傝繘鍏ヨ法澧冪數鍟嗗湀锛岄€夋嫨SHOPLINE锛屽氨鎰忓懗鐫€浣犲湪璺ㄥ鐢熸剰鎴愬姛鐨勯亾璺笂鏇磋繘浜嗕竴姝ャ€?/p>
鎴愮珛浜?013骞寸殑SHOPLINE锛屾棭灏卞凡缁忔槸璺ㄥ鐢靛晢鐙珛绔欓鍩熺殑鈥滅帺瀹垛€濄€?020骞磋幏寰楁鑱氶泦鍥㈡垬鐣ユ姇璧勫悗锛岃儗闈犳鑱氶泦鍥㈢爺鍙戜腑鍙帮紝SHOPLINE闄や腑鍥芥腐鍙扮爺鍙戜腑蹇冨杩樺缓绔嬩簡鏉窞鐮斿彂涓績銆佸箍宸炵爺鍙戜腑蹇冿紝鍏朵腑80%鐨勫洟闃熸垚鍛樻潵鑷樋閲屻€佽吘璁瓑浜掕仈缃戝ぇ鍘傦紝鏇存湁澶氬悕楂樼骇鍒殑AI绠楁硶宸ョ▼甯堛€?/p>
杩欎箞澶氬ぇ鐗涚殑鑱氶泦鏄负浜嗕粈涔堬紵淇濊瘉浜у搧鏃虹洓鐨勭敓鍛藉姏锛佸惉璇达紝SHOPLINE 2.0涓婄嚎鍚庝粛鐒朵細淇濊瘉骞冲潎姣?鍛ㄤ竴娆$殑杩唬銆?/p>
鎺у埗涓嶄綇鎯宠瘯鐢⊿HOPLINE 2.0鐨勫皬鎵嬫墜锛熼偅灏卞埆鎺у埗浜嗭紝璧剁揣鐢宠浣撻獙鍚э紒
锛堢紪杈戯細姹熷悓锛?/p>
浠ヤ笂鍐呭灞炰綔鑰呬釜浜鸿鐐癸紝涓嶄唬琛ㄩ洦鏋滅綉绔嬪満锛?/p>
shopline瀹樼綉鐨勪粙缁嶅氨鑱婂埌杩欓噷鍚э紝鎰熻阿浣犺姳鏃堕棿闃呰鏈珯鍐呭锛屾洿澶氬叧浜巗hopline瀹樼綉銆乻hopline瀹樼綉鐨勪俊鎭埆蹇樹簡鍦ㄦ湰绔欒繘琛屾煡鎵惧摝銆?/p>